UX Lead (Dubai only, contract)

Selecto; Dubai; Hybrid; AED 167,000 - 279,000; Part time

Job summary

Selecto in Dubai seeks a senior UX Lead to strengthen UX across digital products and campaigns. You’ll translate business goals and user needs into practical UX outputs, guiding teams and embedding standards.

This project-based, 6-month engagement allows hybrid work (client's office once a week) with fluent English communication and senior hands-on leadership across strategy, design, and research.

Qualifications

• Translate briefs, business goals and user needs into UX direction and outputs.
• Define user journeys, IA and interaction models.
• Plan and lead UX research, usability audits and synthesis.

Responsibilities

• Lead day-to-day UX across projects and accounts.
• Create flows, wireframes, prototypes, maps and specs.
• Collaborate with UI to ensure strong UX foundations and iterate.

Skills

UX Strategy

Experience Definition

UX Design Delivery

Research & Testing

Mentoring

Job description

PROJECTS

Description: The UX Lead plays a key role in strengthening the client’s UX practice across digital products, platforms, campaigns and service-led experiences. Reporting into the Experience Director, this role supports the translation of business goals, user needs and strategic direction into clear, practical UX outputs.

The role spans user flows, information architecture, wireframes, prototypes, usability reviews, research synthesis, journey mapping, design documentation and UX quality control.

The role requires a strong, dependable practitioner who can lead UX workstreams day to day, support project teams with clarity and structure, and help embed more consistent UX standards across the department.

This position is only for a particular project, not a full time position.

In this case, the social package(sick leaves, days off, vacation, necessary equipment provision, etc)is not covered by Selecto.

Domains

Government, Charity, Retailers, Tourism.

Teams

UI Designers, UX Designers, Content and Development teams, Product Managers, Design Directors.

Timeline

full time OR part time (to be additionally discussed), 6 months with the possibility of prolongation

Location

Dubai, UAE only. There is a possibility of working from the client’s office once a week.

Languages

Fluent English.

This is a senior hands-on role. It requires someone who can operate independently, collaborate confidently across disciplines, guide junior talent where needed, and help ensure UX is considered earlier and more consistently across the client’s work.

The role is not limited to research or wireframe production. It exists to connect insight, behaviour, content, interaction design, accessibility, product logic and client objectives into digital experiences that are useful, usable and commercially effective.

KEY RESPONSIBILITIES

UX Strategy & Experience Definition

• Translate briefs, business goals and user needs into clear UX direction, flows and recommendations, supporting the Experience Director in turning strategy into practical outputs.

• Define user journeys, task flows, information architecture and interaction models.

• Identify usability risks, journey gaps and friction points, and contribute to UX points of view, experience audits and opportunity maps.

UX Design Delivery

• Lead day-to-day UX design across assigned projects and accounts.

• Create user flows, wireframes, low- to mid-fidelity prototypes, journey maps, sitemaps and UX specifications.

• Partner with UI designers so visual design is built on strong UX foundations, and iterate on feedback from users, clients and stakeholders.

Research, Testing & Insights

• Plan and support user research: interviews, surveys, usability testing, stakeholder interviews and competitor reviews.

• Synthesise findings into insights, personas, jobs-to-be-done and journey maps, and translate them into practical design decisions.

• Conduct UX reviews and usability audits of websites, apps and prototypes, and support validation plans so decisions can be measured.

UX Practice Development

• Help standardise the UX practice through templates, checklists, playbooks and documentation standards.

• Define what good UX input looks like across project sizes and phases, and embed UX into campaign, platform, product and content workflows.

• Support design critiques and build a reusable library of UX outputs and best practices.

Quality Control & Delivery Support

• Review work for usability, accessibility, consistency and journey coherence, catching gaps before client handover or launch.

• Maintain organised documentation of UX decisions, feedback and revisions to reduce ambiguity and rework.

Mentoring & Internal Support

• Guide junior designers and team members with feedback and clear UX rationale.

• Contribute to critiques and knowledge-sharing, and encourage user-centred thinking across the digital team.