University Marketing Campaign Specialist

Ajman University; United Arab Emirates; Sur place; AED 54 000 - 90 000; Plein temps

Résumé du poste

Ajman University is seeking a Marketing Specialist to plan, coordinate, and execute marketing initiatives that promote academic programs, institutional initiatives, and brand positioning. You will help develop campaigns, support recruitment efforts, and coordinate assets across digital, print, and events.

The role requires a bachelor’s degree in a relevant field and 3–5 years of experience in marketing or campaign management, preferably in higher education or corporate settings.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
• Minimum 3–5 years of experience in marketing, communications, or campaign management, preferably within higher education, agency, or corporate environments.

Responsabilités

• Support the planning and execution of integrated marketing campaigns promoting academic programs, institutional initiatives, and student recruitment activities.
• Coordinate campaign deliverables across digital, social media, print, and event channels.
• Assist in developing marketing plans and promotional strategies aligned with institutional goals.
• Ensure marketing materials are aligned with Ajman University’s brand identity and messaging.
• Coordinate the development of marketing materials including brochures, flyers, advertisements, presentations, and promotional content.
• Work with designers, writers, photographers, and videographers to produce high-quality campaign assets.
• Ensure marketing content supports recruitment objectives and highlights key university strengths.
• Support marketing and promotional activities related to university events, exhibitions, recruitment fairs, and institutional initiatives.
• Coordinate marketing materials and promotional assets for events and outreach activities.
• Assist in developing marketing coverage for key institutional events.
• Assist in executing digital marketing initiatives including social media campaigns, email marketing, and online advertising.
• Coordinate with digital marketing teams to ensure consistent messaging across platforms.
• Monitor campaign performance and assist in optimizing digital marketing activities.
• Track and analyze marketing performance indicators including campaign reach, engagement, and conversion metrics.
• Assist in preparing reports on marketing campaign performance and recruitment activities.
• Monitor competitor activity and market trends to identify opportunities for improvement.
• Collaborate with colleges, academic departments, and administrative offices to gather marketing content and program information.
• Support internal stakeholders in developing promotional materials for academic programs and initiatives.
• Ensure marketing activities are coordinated across different units of the University.

Connaissances

Marketing principles

Campaign management

Brand communication

Multi-channel campaigns

Project management

Formation

Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or related field

Outils

CRM systems

Marketing analytics tools

Microsoft Office

Description du poste

Ajman University is seeking a Marketing Specialist to plan, coordinate, and execute marketing initiatives that promote academic programs, institutional initiatives, and brand positioning. You will help develop campaigns, support recruitment efforts, and coordinate assets across digital, print, and events.

The role requires a bachelor’s degree in a relevant field and 3–5 years of experience in marketing or campaign management, preferably in higher education or corporate settings.