UAE National | Sr. Executive - Brand & Content

Dubai Integrated Economic Zones Authority; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Dubai CommerCity is looking for a Marketing & Brand Specialist to support brand management, content development, and digital campaigns across online and offline channels. You will ensure brand consistency, develop marketing collateral, and engage stakeholders to boost visibility.

You'll coordinate social media, email campaigns, webinars, and digital assets, working with agencies and vendors to deliver high-quality marketing materials and insights.

Responsibilities

• Brand Management & Content Development: Manage marketing collaterals & brand assets across digital and offline platforms; coordinate brochures, presentations, proposals, newsletters, videos, and other branded content.
• Brand consistency: Ensure consistent brand identity, messaging, tone, and visuals across marketing initiatives.
• Trend monitoring: Track branding and content trends to enhance Dubai CommerCity's positioning and storytelling.
• Digital Marketing & Social Media Support: Support social platforms content planning, campaign coordination, scheduling, and engagement activities; manage campaigns across email, website and digital channels.
• Content creation coordination: Coordinate social media shoots, photography, videography, reels, interviews, and campaigns.
• Campaign insights: Prepare performance reports, engagement analyses, and digital marketing insights.
• Marketing Communications & Online Engagement: Support email campaigns, newsletters, and stakeholder communications; coordinate webinars, podcasts, and online engagement including content distribution.
• Vendor and asset coordination: Work with agencies, photographers, videographers, digital agencies, and content partners; manage timelines, revisions, and quality checks for marketing assets.
• Procurement coordination: Assist PR/PO processes, vendor onboarding, and payment follow-ups.

Job description

Role Overview: Support Dubai CommerCity's 360 degree brand management, brand evaluation, content development, digital marketing, and marketing communications initiatives across online and offline channels. The role focuses on managing brand consistency, creative content, marketing collateral development, digital campaigns, and ecosystem engagement initiatives to strengthen Dubai CommerCity's positioning, visibility, and stakeholder engagement.

Key Responsibilities:

Brand Management & Content Development

• Manage marketing collaterals & brand assets including development and maintenance of communication materials across digital and offline platforms. Coordinate creation of brochures, corporate presentations, sales kits, proposals, newsletters, videos, promotional materials, and other branded content.
• Ensure consistency of brand identity, messaging, tone of voice, and visual standards across all marketing and communication initiatives.
• Monitor branding, content, and communication trends to support continuous enhancement of Dubai CommerCity's brand positioning and storytelling approach.

Digital Marketing & Social Media Support

• Support management of social media platforms including content planning, campaign coordination, scheduling, and engagement activities.
• Manage execution of digital marketing campaigns across social media, email marketing, website, and other digital channels.
• Coordinate content creation activities including social media shoots, photography, videography, reels, interviews, and promotional campaigns.
• Support preparation of campaign performance reports, engagement analysis, and digital marketing insights.

Marketing Communications & Online Engagement

• Support execution of email marketing campaigns, announcements, newsletters, and stakeholder communications.
• Coordinate webinars, podcasts, and online ecosystem engagement initiatives including communication flows, branding, and promotional support. Support post-event communications, digital coverage, and content distribution activities.
• Coordinate with creative agencies, production vendors, photographers, videographers, digital agencies, and content partners for marketing deliverables. Manage timelines, revisions, and quality checks for marketing and creative assets
• Support procurement coordination including PR/PO processes, vendor onboarding, and payment follow-ups.