Social Media Manager - Brand Engagement

Apparel Group; Dubai; On-site; AED 120,000 - 240,000; Full time

Job summary

Apparel Group in Dubai, UAE is seeking a Social Media Manager to oversee social media accounts across the Group's brands and to develop engaging, timely content that strengthens online brand presence. The role focuses on audience engagement, monitoring customer interactions, and analyzing data to improve performance.

The position is full-time and on-site in Dubai, with responsibility to align campaigns with product launches and seasonal branding across multiple channels.

Qualifications

• Experience levels not specified in the posting.
• Proven ability to manage social media content across multiple brands.

Responsibilities

• Oversee social media accounts across the Group's brands.
• Manage online brand reputation across relevant social media channels.
• Develop engaging, creative content for regularly scheduled posts.
• Create timely content optimized for the platform and audience.
• Maintain brand-focused messaging across social media activities.
• Monitor social channels for customer service opportunities and initiate conversations.

Skills

Social media management

Campaign planning

Analytics

Brand engagement

Job description

Social Media Manager - Brand Engagement Job Snapshot Role: Social Media Manager Location: Dubai, UAE Industry: Apparel and Fashion Function: Marketing Communications Experience: Not specified Job Type: Full Time Position Overview Apparel Group is seeking a Social Media Manager in Dubai, UAE to manage social media channels and campaigns across the Group 's brands. The role focuses on building an engaging audience experience, strengthening online brand presence, developing platform-appropriate content, monitoring customer interactions, and using campaign and audience data to improve social media performance. Country: UAE City: Dubai Industry: Apparel and Fashion Function: Marketing Communications Salary: Not disclosed Gender: No Preference Candidate Nationality: Not specified Job Type: Full Time Work Arrangement: On-site

Social Media Management

• Oversee social media accounts across the Group 's brands.
• Manage online brand reputation across relevant social media channels.
• Develop engaging, creative, and innovative content for regularly scheduled posts.
• Create timely content optimized for the platform and intended audience.
• Maintain brand-focused messaging across social media activities.
• Monitor social channels for customer service opportunities and initiate appropriate conversations on behalf of the brand.

Campaign Planning and Coordination

• Coordinate social media messaging with advertising teams, brand managers, and relevant departments.
• Align social media activity with quarterly and seasonal company goals.
• Work with internal teams to develop social media timelines around new product releases, advertising campaigns, and other brand communications.
• Support the overall promotion of brands through coordinated social media activity.

Analytics and Performance

• Research and analyze social media trends to identify opportunities for stronger audience engagement.
• Review social media advertising costs, returns, and web visitor data.
• Audit social media presence and campaign performance.
• Use tracking systems to analyze campaigns, gather visitor data, and assess effectiveness.
• Identify areas where social media campaigns can be improved.
• Prepare monthly reports covering social media activities, performance, successes, and new opportunities.

Competition Analysis

• Monitor competitor activity across social media platforms and develop reports highlighting relevant competitive activity and trends.
• Use these observations alongside campaign and audience data to support informed social media planning and improve the effectiveness of brand communications.