TT Sales Supervisor

Gulfa Mineral Water and Processing Industries LLC; Dubai; On-site; AED 156,000 - 234,000; Full time

Job summary

Gulfa Mineral Water and Processing Industries LLC is seeking a Traditional Trade Sales Supervisor in the UAE. The role focuses on leading TT sales activities, developing routes, and expanding distribution across groceries, baqalas, and independent retailers.

You will coach van sales teams, monitor KPIs, and drive achievement of volume and revenue targets while maintaining strong customer relationships and market presence.

Qualifications

• Minimum 5–7 years of proven UAE FMCG Traditional Trade (TT) sales experience.
• At least 2–3 years in a supervisory or team-leading role.
• Strong knowledge of the UAE TT market incl. groceries, baqalas, independent retail outlets, wholesalers, and distributors.
• Experience in managing and developing sales routes and ensuring market coverage.

Responsibilities

• Lead, monitor, coach, and motivate Van Salesmen and sales representatives to meet targets.
• Develop and expand distribution by identifying untapped outlets and opportunities.
• Monitor customer coverage, strike rates, KPI performance, and SKU availability.
• Identify underperforming routes or territories and implement improvement plans.
• Prepare and analyze daily, weekly, and monthly sales reports.

Skills

Leadership

Coaching

Route planning

Sales supervision

TT market knowledge

Tools

ERP/CRM systems

Microsoft Office

Job description

Traditional Trade (TT) Sales Supervisor – Requirements:

• Minimum 5–7 years of proven UAE FMCG Traditional Trade (TT) sales experience, with at least 2–3 years in a supervisory or team-leading role.
• Strong knowledge of the UAE Traditional Trade market, including groceries, baqalas, independent retail outlets, wholesalers, and distributors.
• Proven experience in managing and developing sales routes, ensuring proper market coverage, productive calls, and efficient route planning.
• Ability to lead, monitor, coach, and motivate Van Salesmen and sales representatives to achieve daily, monthly, and annual targets.
• Proven track record of improving sales performance, increasing route productivity, and achieving volume and revenue targets.
• Strong ability to develop new customers and expand distribution by identifying untapped areas, potential outlets, and new business opportunities.
• Experience in monitoring customer coverage, strike rates, productive calls, SKU availability, distribution, and sales KPIs.
• Ability to identify underperforming routes or territories and implement action plans to improve sales and market penetration.
• Strong understanding of sales targets, promotions, pricing, competitor activities, and customer requirements within the TT market.
• Experience in handling customer issues, supporting collections, and maintaining strong relationships with key customers.
• Ability to conduct regular market visits, route rides, outlet audits, and team performance reviews.
• Strong skills in preparing and analyzing daily, weekly, and monthly sales reports and KPI performance.
• Excellent leadership, communication, coaching, problem-solving, and decision-making skills.
• Proficient in Microsoft Office and ERP/CRM systems.
• Valid UAE driving license is preferred/required, depending on the role.