Business Development Manager Traditional Trade

Perfetti Van Melle; Dubai; On-site; AED 150,000 - 190,000; Full time

Job summary

Perfetti Van Melle is seeking a Business Development Manager for Traditional Trade in Dubai to drive sales strategy and growth within UAE's leading retailers. The role focuses on distributor and key account management, market analysis, and cross-functional collaboration to optimize availability and pricing.

Ideal candidates have 5–7 years in FMCG sales with 2+ years in management, strong knowledge of UAE trade, and proven leadership.

Qualifications

• 5 to 7 years’ experience in FMCG sales/business development with at least 2 years in a management role.
• Thorough knowledge of UAE trade & Key retailers.
• Prior experience in Key account management along with trade development – MT & TT.

Responsibilities

• Develop and execute sales strategies to achieve objectives.
• Set and achieve ambitious sales targets and monitor performance.
• Build and maintain relationships with distributors and retailers (Key Accounts).
• Monitor market trends and competitive activity to identify opportunities.
• End to End P&L management to deliver yearly budget commitments.
• Collaborate with Trade Marketing, marketing, supply chain and Finance for product availability and pricing.
• Ensure all sales operations comply with company policies and regulations.

Skills

FMCG Sales

Key Account Mgmt

Leadership

Negotiation

Market Analysis

Tools

MS Office

Job description

Business Development Manager Traditional Trade

Date: Aug 28, 2026

Location: Dubai, AE

WHAT YOU WILL DO

• Sales Strategy Development:Develop and execute comprehensive sales strategies to achieve company objectives, short and long term.Identify new market opportunities – channels and categories and trends in the FMCG sector to maximize sales growth.
• Revenue & Sales Target Achievement:Set and achieve ambitious sales targets in line with the company's overall growth objectives.Monitor and analyse sales performance and profitability, ensuring corrective actions when necessary.
• Distributor & Customer Relationships:Build and maintain strong relationships with distributors, and retailers ( Key Accounts ).
• Market & Competitive Analysis:Monitor market trends, competitors, and consumer behaviour to identify opportunities and challenges and thus overdrive market share targets.
• Budgeting & Financial Oversight:End to End P&l Management to deliver and improve on yearly budget commitments.
• Cross-Department Collaboration:Collaborate with the Trade marketing, marketing, supply chain, Finance teams to ensure product availability, Excellent trade fundamentals, promotional activities and optimal pricing.
• Compliance & Risk Management:Ensure all sales operations comply with company policies, industry standards, and legal regulations.

OUR PERFECT CANDIDATE

• 5 to 7 years’ experience in FMCG sales/business development with at least 2 years in a management role.
• Thoroughknowledge of UAE trade & Key retailers
• Prior experience in Key account management along with trade development – MT & TT.
• Prior experience of distributor management (negotiable)

Other skills for Position:

Aggressive & strong leader who can lead by example. Ability to understand & communicate effectively is a must. High degree of familiarity in Microsoft office (excel, PowerPoint , word )

To summarize, the ideal candidate should have Multi-Cultural communication skills, negotiation techniques, leadership and motivational qualities, be a team player, have good apprehension and excellent analytical & decision-making skills