Trade Marketing Intern - GUERLAIN MEIA

Guerlain; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Guerlain Dubai is seeking a Trade Marketing Coordinator to supervise the regional trade plan execution across the Indian Ocean, India, Africa and nearby markets. You will coordinate with commercial and sales teams to ensure timely briefs and production alignment, and manage GWP/samples, in-store activations and budget tracking.

Join a luxury beauty leader and contribute to market intelligence, trend spotting and ROI-driven trade executions for the region.

Responsibilities

• Coordination with commercial and sales team by overseeing the execution of the trade plan across the Indian Ocean, India, Africa, and Nearest
• Coordinate with the Merchandising team to ensure that briefs are shared with retailers and agents, keeping them updated on trade developments and production requirements.
• Update and follow up of the trade plan calendar and consolidation files on daily basis.
• Responsible for the 360 marketing activations for instore events such as masterclasses & on counter events and execution.
• Opportunity to develop own projects : Trade collaterals tools for trade and boutique activations
• Forecast recommendation on animations & GWP samples ; prevision for the launch to come next year to ensure we have all the POSM and merchandising elements for animations in the region.
• Responsible for the GWP & samples strategy and follow up on implementation & monthly order & updates with sales/commercial team
• Reporting of activation in Trade report & budget follow up files, analysis the ROI to ensure the constant performance
• Regular monitoring of the luxury, beauty & retail industry highlighting trends and opportunities for Guerlain by doing weekly market visits & Reporting presentation to the full Guerlain team. (Eyes on the field)
• Purchase Order creation & budget follow up per market to ensure the respect of budget envelope for the region

Job description

• Coordination with commercial and sales team by overseeing the execution of the trade plan across the Indian Ocean, India, Africa, and Nearest
• Coordinate with the Merchandising team to ensure that briefs are shared with retailers and agents, keeping them updated on trade developments and production requirements.
• Update and follow up of the trade plan calendar and consolidation files on daily basis.
• Responsible for the 360 marketing activations for instore events such as masterclasses & on counter events and execution.
• Opportunity to develop own projects : Trade collaterals tools for trade and boutique activations

GWP & SAMPLES

• Forecast recommendation on animations & GWP samples ; prevision for the launch to come next year to ensure we have all the POSM and merchandising elements for animations in the region.
• Responsible for the GWP & samples strategy and follow up on implementation & monthly order & updates with sales/commercial team

ANALYSIS & BUDDGET REPORTING

• Reporting of activation in Trade report & budget follow up files, analysis the ROI to ensure the constant performance
• Regular monitoring of the luxury, beauty & retail industry highlighting trends and opportunities for Guerlain by doing weekly market visits & Reporting presentation to the full Guerlain team. (Eyes on the field)
• Purchase Order creation & budget follow up per market to ensure the respect of budget envelope for the region