Global Visual Merchandising & Trade Activation Lead

INITIO Parfums Privés; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

INITIO Parfums Privés in Dubai seeks a Global Go-To-Market Design Manager to lead Visual Merchandising strategy and in-store activations across markets. You will adapt global concepts for boutiques, counters, and pop-ups, ensuring cohesive brand storytelling and high visual impact.

The role emphasizes collaboration with Trade Marketing and Design teams, overseeing production quality and sample planning while maintaining luxury standards across all regions.

Qualifications

• Minimum 5 to 8 years of Visual Merchandising and Retail Animation.
• Master’s degree in Architecture, Scenography, or related field.
• Luxury industry experience in beauty or fragrance is required.
• Proven portfolio of retail animations in POS.
• Experience managing global or regional VM strategies.
• Proficiency in SketchUp, VRay and Adobe Creative Suite.
• Fluency in English; French is a plus.

Responsibilities

• Implement global Visual Merchandising principles and strategies across all POS formats, including counters, boutiques, and pop-ups.
• Collaborate with Trade Marketing and Commercial teams to design local retail activations, including pop-ups, outposts, gondolas, tables, and window displays.
• Partner with Regional Trade teams to oversee production, ensuring quality meets brand standards, approved materials, and validated samples.
• Coordinate with internal and external stakeholders to ensure timely delivery of global POSM production to market warehouses.
• Anticipate sample development and availability for all markets, and validate local sourcing and materials.
• Maintain and elevate high standards of retail presentation globally to reinforce brand image.

Skills

Visual Merchandising

Retail Animation

Time management

Stakeholder management

Creative design

Attention to detail

Project management

Team collaboration

Strategy

Education

Master's in Architecture

Scenography background

Related field

Tools

SketchUp

VRay

Adobe Creative Suite

Job description

INITIO Parfums Privés in Dubai seeks a Global Go-To-Market Design Manager to lead Visual Merchandising strategy and in-store activations across markets. You will adapt global concepts for boutiques, counters, and pop-ups, ensuring cohesive brand storytelling and high visual impact.

The role emphasizes collaboration with Trade Marketing and Design teams, overseeing production quality and sample planning while maintaining luxury standards across all regions.