Trade Marketing Executive

Mezzan Holding Co; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading FMCG company in Dubai is seeking a candidate to prepare brand reviews, conduct competitor analysis, and evaluate trade promotions. The ideal role involves reporting on market data, managing research agencies, and assessing launch successes. This position requires analytical skills and the ability to generate actionable insights from data to support business strategy.

Responsibilities

• Prepare the Brand Reviews and Submit
• Conduct regular competitor reviews to update the sales team on market & EPOS analysis.
• Identify and analyze industry or geographic trends with business strategy implications.
• Prepare Key Account & Brand reviews
• Reporting on data and industry trends relating to trade categories.
• Capitalize on existing database and all forms of internal customer data to perform analysis.
• Assess launch success & prepare closing report for major launches.
• Pre & post promotions evaluation through estimated ROI.
• Manage research agencies for research execution and results presentation.
• Conduct periodic trade visits to assess new launches implementation in key markets.

Job description

• Prepare the Brand Reviews and Submit


• Conduct regular competitor reviews to update the sales team on the market & EPOS analysis.


• Identify and analyze industry or geographic trends with business strategy implications.


• Prepare Key Account & Brand reviews


• Reporting on data and industry trends relating to trade categories


• Capitalize on existing data base and all forms of internal customer data, to perform analysis, generate actionable insights and design activities.


• Assess launch success & prepare closing report for major launches.


• Pre & post promotions evaluation through estimated ROI, IMS figures, Country Development Managers & market feedback as well as market data readings when applicable.


• Manage research agencies (briefing, execution of research, presentation of results.


• Conduct periodically trade visit to assess new launches implantation in key markets.