Title Manager Integrated Marketing Campaigns ME1271

Mediclinic Middle East; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Mediclinic Middle East is seeking a strategic marketing leader to manage national campaigns across priority service lines from the corporate office in Abu Dhabi. The role requires ownership of the national plan, cross-functional leadership, and coordination with IMC Cluster Managers to drive multi-region campaigns and digital initiatives.

Responsibilities include campaign permit management, doctor marketing strategy, brand compliance, data privacy, and leadership of the marketing team.

Qualifications

• Post Bachelors’ qualification in Marketing, Communications, Business, or related field with demonstration of continuous learning
• Marketing and/or business qualification advantageous
• 6 - 8 years’ relevant marketing experience including national campaign or portfolio ownership and coordination across teams

Responsibilities

• National campaign delivery across priority service lines and other commercial priorities.
• Front-door triage and planning meeting support.
• Campaign permit management.
• Doctor marketing strategy development and execution.
• Brand compliance and policy adherence.
• Data privacy compliance and reporting.
• Effective team leadership and management.

Skills

Campaign execution

Social media management

Cross-functional leadership

Marketing strategy

Data analytics

Lead generation

Customer lifecycle management

Education

Bachelor's degree in Marketing

Marketing/business qualification advantageous

Tools

CRM systems

Marketing automation platforms

Analytics dashboards

Job description

Job Description:

Mediclinic Corporate Office Abu Dhabi | Abu Dhabi | United Arab Emirates

Number of positions: 1

Main Purpose of Job

To manage the delivery of Mediclinic's national marketing campaigns across the priority service lines through the corporate team, and to own the national plan for the service lines outside the priorities and for other commercial priorities such as digital health and business development. The role leads doctor marketing strategy end to end, manages the day-to-day campaign permit process, and supports the Senior Manager, IMC Corporate on front-door triage and the weekly planning meeting, so that every initiative outside the priorities has an owner, a plan and a published turnaround time. Coordination of the IMC Cluster Managers sits with the Senior Manager, IMC Corporate. The role operates the corporate gates for multi-region work, as defined in the MCME marketing sign-off framework, as amended from time to time.

Key Responsibility Areas

• National campaign delivery, rest-of-business and commercial priorities
• Front-door triage and planning meeting support
• Campaign Permit Management
• Doctor Marketing Strategy
• Brand Compliance & Policy Adherence
• Data & Privacy Compliance
• Effective Team Leadership And Management

Required Education

Post Bachelors’ qualification in Marketing, Communications, Business, or related field with demonstration of continuous learning

Marketing and/or business qualification advantageous

Required Experience

6 - 8 years’ relevant marketing experience including national campaign or portfolio ownership and coordination across teams

Desired Experience

Experience in healthcare or regulated industries with exposure to project management of multi-channel campaigns across digital and traditional platforms would be advantageous

Required Job Skills And Knowledge

• Campaign Execution & Enablement
• Social Media campaign management
• Cross-cultural and cross functional leadership
• Marketing Strategy & Planning Support
• Process Optimisation & Workflow Management
• Business process optimisation
• Data analytics
• Data analytics & reporting
• Lead Generation & Customer Lifecycle Management
• Marketing technology platforms (CRM, automation, analytics)

All applicants will be considered, with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program.

Reference number: 74646