National IMC Campaigns Lead (Healthcare)

Mediclinic Middle East; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Mediclinic Middle East is seeking a strategic marketing leader to manage national campaigns across priority service lines from the corporate office in Abu Dhabi. The role requires ownership of the national plan, cross-functional leadership, and coordination with IMC Cluster Managers to drive multi-region campaigns and digital initiatives.

Responsibilities include campaign permit management, doctor marketing strategy, brand compliance, data privacy, and leadership of the marketing team.

Qualifications

• Post Bachelors’ qualification in Marketing, Communications, Business, or related field with demonstration of continuous learning
• Marketing and/or business qualification advantageous
• 6 - 8 years’ relevant marketing experience including national campaign or portfolio ownership and coordination across teams

Responsibilities

• National campaign delivery across priority service lines and other commercial priorities.
• Front-door triage and planning meeting support.
• Campaign permit management.
• Doctor marketing strategy development and execution.
• Brand compliance and policy adherence.
• Data privacy compliance and reporting.
• Effective team leadership and management.

Skills

Campaign execution

Social media management

Cross-functional leadership

Marketing strategy

Data analytics

Lead generation

Customer lifecycle management

Education

Bachelor's degree in Marketing

Marketing/business qualification advantageous

Tools

CRM systems

Marketing automation platforms

Analytics dashboards

Job description

Mediclinic Middle East is seeking a strategic marketing leader to manage national campaigns across priority service lines from the corporate office in Abu Dhabi. The role requires ownership of the national plan, cross-functional leadership, and coordination with IMC Cluster Managers to drive multi-region campaigns and digital initiatives.

Responsibilities include campaign permit management, doctor marketing strategy, brand compliance, data privacy, and leadership of the marketing team.