Manager Integrated Marketing Campaigns ME1271

Mediclinic Middle East; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Job summary

Mediclinic Middle East is seeking a Marketing Campaign Lead to oversee national campaigns across priority service lines and digital initiatives. The role drives doctor marketing strategy, manages permits, and supports planning meetings to ensure timely delivery.

The ideal candidate has 6–8 years in marketing with cross-functional leadership, data analytics, and experience in healthcare or regulated industries preferred.

Qualifications

• Essential education: Post Bachelors’ qualification in Marketing, Communications, Business, or related field with continuous learning.
• Desired education: Marketing and/or business qualification advantageous.

Responsibilities

• National campaign delivery across priority service lines and commercial priorities.
• Support front-door triage and weekly planning meetings.
• Manage campaign permits and governance.
• Develop Doctor Marketing Strategy for campaigns.
• Ensure Brand Compliance & Policy Adherence.
• Uphold Data & Privacy Compliance.
• Provide effective team leadership and management.

Skills

Campaign execution

Social media management

Leadership

Marketing strategy

Process optimization

Business process

Data analytics

Data reporting

Lead generation

Martech platforms

Education

Post Bachelor’s in Marketing/Communications/Business

Marketing qualification advantageous

Job description

Job Description:

Closing date:
Number of positions: 1
Recruiter name:Siva Krishna Bonda
Reference number: 74646

Mediclinic Corporate Office Abu Dhabi| Abu Dhabi | United Arab Emirates

MAIN PURPOSE OF JOB

To manage the delivery of Mediclinics national marketing campaigns across the priority service lines through the corporate team, and to own the national plan for the service lines outside the priorities and for other commercial priorities such as digital health and business development. The role leads doctor marketing strategy end to end, manages the day-to-day campaign permit process, and supports the Senior Manager, IMC Corporate on front-door triage and the weekly planning meeting, so that every initiative outside the priorities has an owner, a plan and a published turnaround time. Coordination of the IMC Cluster Managers sits with the Senior Manager, IMC Corporate. The role operates the corporate gates for multi-region work, as defined in the MCME marketing sign-off framework, as amended from time to time.

KEY RESPONSIBILITY AREAS

• National campaign delivery, rest-of-business and commercial priorities
• Front-door triage and planning meeting support
• Campaign Permit Management
• Doctor Marketing Strategy
• Brand Compliance & Policy Adherence
• Data & Privacy Compliance
• Effective Team Leadership And Management

REQUIRED EDUCATION

ESSENTIAL EDUCATION

Post Bachelors’ qualification in Marketing, Communications, Business, or related field with demonstration of continuous learning

DESIRED EDUCATION

Marketing and/or business qualification advantageous

REQUIRED EXPERIENCE

ESSENTIAL MINIMUM EXPERIENCE

6 - 8 years’ relevant marketing experience including national campaign or portfolio ownership and coordination across teams

DESIRED EXPERIENCE

Experience in healthcare or regulated industries with exposure to project management of multi-channel campaigns across digital and traditional platforms would be advantageous

REQUIRED JOB SKILLS AND KNOWLEDGE

• Campaign Execution & Enablement
• Social Media campaign management
• Cross-cultural and cross functional leadership
• Marketing Strategy & Planning Support
• Process Optimisation & Workflow Management
• Business process optimisation
• Data analytics
• Data analytics & reporting
• Lead Generation & Customer Lifecycle Management
• Marketing technology platforms (CRM, automation, analytics)

All applicants will be considered, with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program.