Manager Integrated Marketing Campaigns (ME1271

Mediclinic; Abu Dhabi; On-site; AED 360,000 - 480,000; Full time

Job summary

Mediclinic Corporate Office Abu Dhabi, United Arab Emirates, seeks a Manager Integrated Marketing Campaigns to lead national campaigns across priority service lines and own the national plan for service lines outside the priorities. The role coordinates the IMC and ensures timely delivery within the MCME framework.

The role requires 6-8 years of relevant marketing experience, preferably with national campaigns, and a background in healthcare or regulated industries is advantageous.

Qualifications

• Post Bachelors’ qualification in Marketing, Communications, Business, or related field.
• Desired Education: Marketing and/or business qualification advantageous.
• Essential Minimum Experience: 6-8 years’ relevant marketing experience including national campaign ownership.
• Desired Experience: Healthcare or regulated industries exposure to multi-channel campaigns would be advantageous.
• Required Skills: Campaign execution, cross-cultural leadership, data analytics, CRM and marketing tech knowledge.

Responsibilities

• National campaign delivery, rest-of-business and commercial priorities.
• Front-door triage and planning meeting support.
• Brand compliance and policy adherence.
• Data and privacy compliance.
• Effective team leadership and management.

Skills

Campaign Execution

Cross-functional leadership

Process Optimisation

Business process optimisation

Data analytics

Data analytics & reporting

Lead Generation

Customer Lifecycle Management

Marketing technology platforms

Education

Post Bachelors’ qualification in Marketing, Communications, Business

Marketing and/or business qualification advantageous

Job description

Manager Integrated Marketing Campaigns (ME1271

Mediclinic Corporate Office Abu Dhabi| Abu Dhabi | United Arab Emirates

MAIN PURPOSE OF JOB

To manage the delivery of Mediclinic's national marketing campaigns across the priority service lines through the corporate team, and to own the national plan for the service lines outside the priorities and for other commercial priorities such as digital health and business development. The role leads doctor marketing strategy end to end, manages the day-to-day campaign permit process, and supports the Senior Manager, IMC Corporate on front-door triage and the weekly planning meeting, so that every initiative outside the priorities has an owner, a plan and a published turnaround time. Coordination of the IMC Cluster Managers sits with the Senior Manager, IMC Corporate. The role operates the corporate gates for multi-region work, as defined in the MCME marketing sign-off framework, as amended from time to time.

KEY RESPONSIBILITY AREAS

• National campaign delivery, rest-of-business and commercial priorities
• Front-door triage and planning meeting support
• Brand Compliance & Policy Adherence
• Data & Privacy Compliance
• Effective Team Leadership And Management

REQUIRED EDUCATION

ESSENTIAL EDUCATION

Post Bachelors’ qualification in Marketing, Communications, Business, or related field with demonstration of continuous learning

DESIRED EDUCATION

Marketing and/or business qualification advantageous

REQUIRED EXPERIENCE

ESSENTIAL MINIMUM EXPERIENCE

6 - 8 years’ relevant marketing experience including national campaign or portfolio ownership and coordination across teams

DESIRED EXPERIENCE

Experience in healthcare or regulated industries with exposure to project management of multi-channel campaigns across digital and traditional platforms would be advantageous

REQUIRED JOB SKILLS AND KNOWLEDGE

• Campaign Execution & Enablement
• Cross-cultural and cross functional leadership
• Process Optimisation & Workflow Management
• Business process optimisation
• Data analytics
• Data analytics & reporting
• Lead Generation & Customer Lifecycle Management
• Marketing technology platforms (CRM, automation, analytics)