Manager Integrated Marketing Campaigns (ME1271

Mediclinic International; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Mediclinic International is seeking a seasoned marketing leader to manage national campaigns across priority service lines and oversee the corporate plan for additional priorities such as digital health and business development.

You will drive doctor marketing strategy end-to-end, manage the permit process, and support planning meetings to ensure initiatives have owners, plans, and published turnaround times. Strong leadership and healthcare experience are essential.

Qualifications

• 6–8 years of relevant marketing experience with national campaign ownership and cross-team coordination.
• Healthcare or regulated industries experience is advantageous.
• Ability to lead cross-functional teams and manage multi-channel campaigns.
• Experience with data analytics and reporting.

Responsibilities

• National campaign delivery, rest-of-business and commercial priorities.
• Front-door triage and planning meeting support.
• Campaign Permit Management.
• Doctor Marketing Strategy.
• Brand Compliance & Policy Adherence.
• Data & Privacy Compliance.
• Effective Team Leadership And Management.

Skills

Campaign Execution

Social Media Campaign Management

Cross-cultural Leadership

Marketing Strategy & Planning

Process Optimisation

Data Analytics

Lead Generation & Customer Lifecycle

CRM & Marketing Tech Platforms

Education

Bachelor's degree in Marketing / Business

Marketing qualification advantageous

Tools

CRM platforms

Marketing automation tools

Analytics platforms

Job description

Job description

Closing date: Number of positions: 1 Recruiter name: Siva Krishna Bonda Reference number: 74646

Dubai | United Arab Emirates

MAIN PURPOSE OF JOB

To manage the delivery of Mediclinic's national marketing campaigns across the priority service lines through the corporate team, and to own the national plan for the service lines outside the priorities and for other commercial priorities such as digital health and business development. The role leads doctor marketing strategy end to end, manages the day-to-day campaign permit process, and supports the Senior Manager, IMC Corporate on front-door triage and the weekly planning meeting, so that every initiative outside the priorities has an owner, a plan and a published turnaround time. Coordination of the IMC Cluster Managers sits with the Senior Manager, IMC Corporate. The role operates the corporate gates for multi-region work, as defined in the MCME marketing sign-off framework, as amended from time to time.

KEY RESPONSIBILITY AREAS

• National campaign delivery, rest-of-business and commercial priorities
• Front-door triage and planning meeting support
• Campaign Permit Management
• Doctor Marketing Strategy
• Brand Compliance & Policy Adherence
• Data & Privacy Compliance
• Effective Team Leadership And Management

REQUIRED EDUCATION

ESSENTIAL EDUCATION

Post Bachelors’ qualification in Marketing, Communications, Business, or related field with demonstration of continuous learning

DESIRED EDUCATION

Marketing and/or business qualification advantageous

REQUIRED EXPERIENCE

ESSENTIAL MINIMUM EXPERIENCE

6 - 8 years’ relevant marketing experience including national campaign or portfolio ownership and coordination across teams

DESIRED EXPERIENCE

Experience in healthcare or regulated industries with exposure to project management of multi-channel campaigns across digital and traditional platforms would be advantageous

REQUIRED JOB SKILLS AND KNOWLEDGE

• Campaign Execution & Enablement
• Social Media campaign management
• Cross-cultural and cross functional leadership
• Marketing Strategy & Planning Support
• Process Optimisation & Workflow Management
• Business process optimisation
• Data analytics
• Data analytics & reporting
• Lead Generation & Customer Lifecycle Management
• Marketing technology platforms (CRM, automation, analytics)

All applicants will be considered, with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program.