National Integrated Marketing Campaigns Lead

Mediclinic; Abu Dhabi; On-site; AED 360,000 - 480,000; Full time

Job summary

Mediclinic Corporate Office Abu Dhabi, United Arab Emirates, seeks a Manager Integrated Marketing Campaigns to lead national campaigns across priority service lines and own the national plan for service lines outside the priorities. The role coordinates the IMC and ensures timely delivery within the MCME framework.

The role requires 6-8 years of relevant marketing experience, preferably with national campaigns, and a background in healthcare or regulated industries is advantageous.

Qualifications

• Post Bachelors’ qualification in Marketing, Communications, Business, or related field.
• Desired Education: Marketing and/or business qualification advantageous.
• Essential Minimum Experience: 6-8 years’ relevant marketing experience including national campaign ownership.
• Desired Experience: Healthcare or regulated industries exposure to multi-channel campaigns would be advantageous.
• Required Skills: Campaign execution, cross-cultural leadership, data analytics, CRM and marketing tech knowledge.

Responsibilities

• National campaign delivery, rest-of-business and commercial priorities.
• Front-door triage and planning meeting support.
• Brand compliance and policy adherence.
• Data and privacy compliance.
• Effective team leadership and management.

Skills

Campaign Execution

Cross-functional leadership

Process Optimisation

Business process optimisation

Data analytics

Data analytics & reporting

Lead Generation

Customer Lifecycle Management

Marketing technology platforms

Education

Post Bachelors’ qualification in Marketing, Communications, Business

Marketing and/or business qualification advantageous

Job description

Mediclinic Corporate Office Abu Dhabi, United Arab Emirates, seeks a Manager Integrated Marketing Campaigns to lead national campaigns across priority service lines and own the national plan for service lines outside the priorities. The role coordinates the IMC and ensures timely delivery within the MCME framework.

The role requires 6-8 years of relevant marketing experience, preferably with national campaigns, and a background in healthcare or regulated industries is advantageous.