TikTok Manager

Client of Careers International; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Client of Careers International in Dubai is seeking a results-driven digital advertising specialist to manage TikTok Ads campaigns and other paid social initiatives for the UAE market.

You will set up campaigns, define targeting and bidding strategies, optimise performance, and rigorously measure CPA, CPL, CTR, CVR, CPM, and ROAS while testing ideas and reporting findings to stakeholders. The role requires budget management, proactive optimisation, and independent ownership.

Qualifications

• Proven experience managing TikTok Ads campaigns and paid social media advertising.
• Strong knowledge of TikTok Ads Manager, campaign setup, targeting, bidding, and optimisation.
• Experience with lead generation and performance marketing campaigns.
• Understanding of CPA, CPL, CTR, CVR, CPM, ROAS metrics.
• Experience conducting A/B testing and analysing campaign performance.
• Strong analytical and problem-solving skills.
• Ability to manage advertising budgets and scale campaigns efficiently.
• Knowledge of tracking, pixels, attribution, and conversion optimisation preferred.
• Excellent communication and reporting skills.
• Ability to work independently and take ownership of campaign performance.

Skills

TikTok ads campaigns

Paid social advertising

TikTok Ads Manager

Lead generation

Performance marketing

Campaign metrics (CPA, CPL, CTR)

A/B testing & analysis

Budget management & scaling

Tracking & attribution

Reporting & communication

Independent ownership

Tools

TikTok Ads Manager

Meta Ads

Job description

Requirements

• Proven experience managing TikTok Ads campaigns and paid social media advertising.
• Strong knowledge of TikTok Ads Manager, campaign setup, targeting, bidding, and optimisation.
• Experience with lead generation and performance marketing campaigns.
• Strong understanding of key digital marketing metrics, including CPA, CPL, CTR, CVR, CPM, and ROAS.
• Experience conducting A/B testing and analysing campaign performance.
• Strong analytical and problem-solving skills.
• Ability to manage advertising budgets and scale successful campaigns efficiently.
• Knowledge of tracking, pixels, attribution, and conversion optimisation is preferred.
• Excellent communication and reporting skills.
• Ability to work independently and take ownership of campaign performance.

Preferred Skills

• Experience in the accommodation, hospitality, real estate, or property sector is an advantage.
• Experience with Meta Ads and other paid advertising platforms is preferred.
• Knowledge of landing page optimisation and lead funnel performance.
• Creative understanding of short-form video content and TikTok trends.