Marketing Tech Enablement Lead

Emirates; Dubai; On-site; AED 600,000 - 860,000; Full time

Benefits offered by this job

Travel benefits

Discount flights

Healthcare

Life insurance

Leave benefits

Job summary

Emirates is seeking a Marketing Enablement Manager, Customer Communications to lead the design and delivery of the Marketing Communication Platform across CCM&B, collaborating with IT, procurement and marketing teams to build a scalable, data-driven solution for customer communications.

You will map requirements, evaluate vendors, drive data flows and privacy by design, train staff, and ensure the platform integrates smoothly with existing systems to support Emirates’ dynamic marketing strategy.

Qualifications

• Degree of Honours (12+3 or equivalent) in a relevant discipline (eg Marketing, Digital Technologies)
• 8+ years of industry experience in a Marketing/Digital organization delivering complex products
• Leading change & building consensus in a matrixed organization
• Delivering large/enterprise level projects
• Marketing Communication Platform using data to deliver customer-centric marketing
• Experience with omni-channel personalisation and analytics-driven product planning

Responsibilities

• Map out and develop the Marketing Communications Platform ecosystem with CCM&B and IT liaison
• Document platform requirements and assess technology vendors to satisfy needs
• Lead technology integrations, data flows, and privacy by design
• Train staff and act as product evangelist for the platform
• Manage platform investments and consolidate duplicate solutions
• Lead user acceptance testing and change management for new rollouts

Skills

Marketing tech strategy

Change management

Stakeholder collaboration

Vendor evaluation

Agile delivery

Data analytics

Education

Degree of Honours (12+3 or equivalent) in Marketing, Digital Technologies or related discipline

Tools

Adobe

Marketing Cloud

Job description

Emirates is seeking a Marketing Enablement Manager, Customer Communications to lead the design and delivery of the Marketing Communication Platform across CCM&B, collaborating with IT, procurement and marketing teams to build a scalable, data-driven solution for customer communications.

You will map requirements, evaluate vendors, drive data flows and privacy by design, train staff, and ensure the platform integrates smoothly with existing systems to support Emirates’ dynamic marketing strategy.