Strategic Marketing Manager: New Program Launch (UAE)

Amazon; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Amazon UAE is seeking a dynamic Marketing Manager to lead the launch of a new program, shaping strategy through customer insights and integrated campaigns across onsite and digital channels. You will collaborate with product, sales, and operations, execute targeted campaigns on Amazon's platform, monitor performance, and optimize ROI while managing external agencies.

The role requires a degree in marketing or related field, plus experience launching programs in e-commerce or digital platforms,

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• Master's degree preferred.
• Proven experience in launching new programs or products ideally within e-commerce or digital platforms.
• Strong understanding of customer insights, data analysis and market research.
• Excellent project management and communication skills.
• Ability to work collaboratively in a fast-paced cross-functional environment.
• Proficiency in digital marketing tools and analytics platforms.
• 1 year of Games Industry experience (supporting title development, release or Live Ops).
• Experience in Games Industry (supporting title development, release or Live Ops).

Responsibilities

• Lead end-to-end marketing strategy for the new program launch aligning with business goals and customer needs.
• Conduct market research and analyze customer insights to inform campaign strategies and messaging.
• Develop and implement integrated marketing and communication plans to build awareness and drive adoption.
• Collaborate with cross-functional teams including product, sales and operations to ensure seamless program rollout.
• Execute targeted marketing campaigns on Amazon's onsite platform including content optimization, promotions and targeted advertising.
• Monitor campaign performance, analyze KPIs and optimize strategies to maximize impact and ROI.
• Manage external agency relationships and coordinate creative assets.
• Stay updated on market trends and competitive landscape to identify new opportunities.

Skills

Customer insights

Data analysis

Market research

Project management

Communication

Digital marketing tools

Analytics platforms

Games industry experience

Education

Bachelor's degree in Marketing, Business or related field

Master's degree preferred

Job description

Amazon UAE is seeking a dynamic Marketing Manager to lead the launch of a new program, shaping strategy through customer insights and integrated campaigns across onsite and digital channels. You will collaborate with product, sales, and operations, execute targeted campaigns on Amazon's platform, monitor performance, and optimize ROI while managing external agencies.

The role requires a degree in marketing or related field, plus experience launching programs in e-commerce or digital platforms,