Strategic Marcom Lead for CEMEA Markets

Lex; Dubai; On-site; AED 250,000 - 350,000; Full time

Job summary

Apple is seeking a Marcom Strategic Planner for the CEMEA region to shape the local marketing agenda. You will drive insights, craft briefs, and guide partner agencies, influencing cross-functional teams to deliver campaigns that deepen Apple’s connection with local audiences.

You will collaborate with the Geo Lead and other Marketing and Sales peers to translate regional priorities into actionable briefs, ensuring marketing excellence across owned and partner touchpoints.

Qualifications

• 12+ years in strategic delivery within marketing (creative development, brand building, or business consulting)
• Experience leading strategic conversations with creatives, agency partners, and cross-functional teams
• Ability to translate complex information into clear, compelling narratives for diverse stakeholders
• Proven track record building relationships and influencing across functions
• Business-level English fluency for verbal and written communication

Responsibilities

• Deepen market understanding and consumer insights for Apple and local markets
• Map the customer journey across direct and partner touchpoints
• Synthesize internal data, third-party sources, and primary/secondary research into actionable market opportunities
• Identify opportunities to grow local business and strengthen brand relevance
• Lead annual local marketing planning in collaboration with Product Marketing and PR
• Draft clear briefs for local campaigns and guide agency partners through development
• Align cross-functional teams around strategy with senior stakeholders
• Develop best-in-class strategic frameworks and share learnings globally

Skills

Strategic planning

Stakeholder management

Storytelling

English fluency

Cross-functional leadership

Market insights

Job description

Apple is seeking a Marcom Strategic Planner for the CEMEA region to shape the local marketing agenda. You will drive insights, craft briefs, and guide partner agencies, influencing cross-functional teams to deliver campaigns that deepen Apple’s connection with local audiences.

You will collaborate with the Geo Lead and other Marketing and Sales peers to translate regional priorities into actionable briefs, ensuring marketing excellence across owned and partner touchpoints.