Marcom Strategic Planner — CEMEA Growth & Insights

Apple; Dubai; On-site; AED 360,000 - 540,000; Full time

Job summary

Apple's Marcom organization is seeking a strategic planner for the CEMEA region to drive initiatives across the customer journey and strengthen brand relevance in local markets. You will collaborate with Product Marketing, PR, and partner agencies to craft briefs and execution plans.

You will mine insights from market and consumer data, translate them into actionable strategies, and lead the annual local marketing plan with senior stakeholders.

Qualifications

• 12+ years of strategic marketing delivery experience.
• Proven track record leading conversations with creatives and agencies.
• Ability to translate complex information into compelling narratives for diverse stakeholders.
• Proven relationship-building and influencing across functions.
• Business-level English for verbal and written communication.

Responsibilities

• Deepen market understanding and insights into Apple’s business and audience.
• Map customer journeys across direct and indirect channels.
• Synthesize data from internal, third-party, and primary research to identify opportunities.
• Drive growth by prioritizing local opportunities and guiding annual plans.
• Draft actionable briefs for local campaigns and guide agency partners.

Skills

Analytical skills

Leadership

Cross-functional collaboration

Storytelling & presentation

Strategic planning

Job description

Apple's Marcom organization is seeking a strategic planner for the CEMEA region to drive initiatives across the customer journey and strengthen brand relevance in local markets. You will collaborate with Product Marketing, PR, and partner agencies to craft briefs and execution plans.

You will mine insights from market and consumer data, translate them into actionable strategies, and lead the annual local marketing plan with senior stakeholders.