Strategic Channel Marketing Leader - MENA

VerifiedJobs.ae; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Honeywell is seeking a senior marketing professional to lead go-to-market strategy and annual plans for the Productivity Solutions and Services portfolio in the Dubai region. You will align marketing, product marketing and sales to drive pipeline, revenue and margin growth.

The role requires 4+ years in strategic end-customer marketing, channel and product marketing in a B2B environment, with MBA preferred and expertise in SFDC and Marketo.

Qualifications

• Bachelor's degree in marketing, technology, or related field.
• Minimum 4 years of relevant work experience in strategic end customer marketing, channel marketing, and product marketing in a B2B environment.
• MBA preferred.
• Mastery of marketing technology tools specifically SFDC and Marketo.
• Excellent communication and organizational skills.
• Ability to work closely with a variety of disciplines in a matrix organization.
• Ability to prioritize work and work independently.
• High level of integrity and demonstrated portrayal of Honeywell Behaviors.

Responsibilities

• Drive the go-to-market strategy and annual marketing plans for Honeywell's Productivity Solutions and Services portfolio. Plans must drive pipeline contribution, followed by margin and revenue growth.
• Plan and execute effective campaigns across relevant end customer and industry segments.
• Align strategic marketing, product marketing, and sales teams to create and measure innovative promotions in a quarterly marketing plan with maximum business impact.
• Responsible for creating, maintaining, and continuously improving customer relations through effective communications, C-suite events, thought leadership focused branding, and digital initiatives for demand generation.
• Manage and track the allocated marketing budget effectively.
• Interface closely with product managers, account managers, and strategic marketing to communicate and understand product positioning and competitive landscape to strengthen market awareness to strategic end customers.
• Analyze, calculate, and evaluate business data—including channel sales revenue, forecasts, program ROI, pricing, and new product launch success.
• Own the marketing calendar for PSS MENA. Drive digital nurture and social media programs for PSS MENA.
• End-to-end delivery of events, including coordinating between sales and marketing to ensure full alignment on objectives, strategy, delivery, and post-event plan.
• Evaluate post-event results to drive continuous improvement in future event strategy.
• Work closely with sales teams to effectively manage and measure campaign effectiveness, lead generation, and ROI (MQL‑SQL‑Pipeline‑Order).
• Ensure VOC (voice of customer) excellence and communicate to the business as required for product development, competitive intelligence, pricing, etc.
• Drive demand generation via digital and social media campaigns.
• Liaise with suppliers, agencies, and event organizers.
• Monitor competitive activity and align this with strategic marketing plans to increase market share.
• Drive monthly meetings with Sales to track MQL status and conversion.
• Align sales and marketing to discuss quarterly field marketing activities.
• Be a key contributor to the annual strategic planning process for your region.
• Have regular, planned meetings with customers and attend regional Honeywell and relevant industry events.

Skills

Strategic marketing

Campaign management

Budget management

Stakeholder management

Data-driven decisions

Education

Bachelor's degree in marketing, technology, or related field

MBA preferred

Tools

SFDC (Salesforce)

Marketo

Job description

Honeywell is seeking a senior marketing professional to lead go-to-market strategy and annual plans for the Productivity Solutions and Services portfolio in the Dubai region. You will align marketing, product marketing and sales to drive pipeline, revenue and margin growth.

The role requires 4+ years in strategic end-customer marketing, channel and product marketing in a B2B environment, with MBA preferred and expertise in SFDC and Marketo.