Social Media Specialist

Ohana Development; Abu Dhabi; On-site; AED 60,000 - 90,000; Full time

Job summary

Ohana Development is seeking a hands-on Social Media Specialist to support daily content production, scheduling, and community management across Instagram, Facebook, LinkedIn, TikTok, X, and YouTube. You will work with the Communication Manager to bring the content calendar to life.

You will create on-brand captions, edit assets with Canva/CapCut/Adobe Express, and monitor engagement while coordinating with design and external partners to ensure timely coverage of events and launches.

Qualifications

• 1-3 years of experience in social media coordination, content creation, or community management (real estate developer experience is a must)
• Strong copywriting skills and an eye for on-brand visual content
• Working knowledge of platform-native tools (Instagram/Facebook TikTok, native scheduling tools)
• Basic photo/video editing skills (Canva, CapCut, Adobe Express or similar) a plus
• Excellent written and verbal English (Arabic a plus)
• High attention to detail and comfort handling confidential or partner-sensitive content
• Organized, responsive, and comfortable working to a content calendar and deadlines

Responsibilities

• Content Execution: Create, edit, and schedule posts, stories, reels, and short-form video content across all channels Instagram, Facebook, LinkedIn, TikTok, X, and YouTube
• Content Execution: Support the Communication Manager/Social Media Manager in producing content aligned with the monthly calendar and campaign priorities
• Content Execution: Write on-brand captions and copy for day-to-day posts
• Content Execution: Source, resize, and format assets for each platform's specifications in coordination with design team
• Content Execution: Ensure all content follows Ohana's official Brand Manual (colors, typography, logo usage)
• Community Management: Monitor and respond to comments, DMs, and mentions across channels in a timely, on-brand tone
• Community Management: Track engagement daily and flag any sensitive or reputational issues to the Communication Manager/Social Media Manager
• Community Management: Support influencer and partner tagging, community outreach, and follower engagement initiatives
• Scheduling & Coordination: Maintain and update the social media content calendar
• Scheduling & Coordination: Coordinate with design, photography/videography, and external agencies to gather content on time
• Scheduling & Coordination: Support content shoots and coverage at events, launches, and sales centre activations
• Reporting & Admin: Pull weekly and monthly performance data from platform insights
• Reporting & Admin: Assist in compiling social media performance reports
• Reporting & Admin: Maintain organized archives of published content and creative assets

Skills

Copywriting

Social media coordination

Content creation

English proficiency

Tools

Canva

CapCut

Adobe Express

Job description

Ohana Development is seeking a hands-on Social Media Specialist to support the execution of social media content and community management across all digital channels. The role focuses on day-to-day content production, scheduling, and engagement, working closely with the Communication Manager/Social Media Manager to bring the content calendar to life across all platforms.

Key Responsibilities

Content Execution

• Create, edit, and schedule posts, stories, reels, and short-form video content across all channels Instagram, Facebook, LinkedIn, TikTok, X, and YouTube
• Support the Communication Manager/Social Media Manager in producing content aligned with the monthly calendar and campaign priorities
• Write on-brand captions and copy for day-to-day posts
• Source, resize, and format assets (images, video, graphics) for each platform's specifications in coordination with design team
• Ensure all content follows Ohana's official Brand Manual (colors, typography, logo usage)

Community Management

• Monitor and respond to comments, DMs, and mentions across channels in a timely, on-brand tone
• Track engagement daily and flag any sensitive or reputational issues to the Communication Manager/Social Media Manager
• Support influencer and partner tagging, community outreach, and follower engagement initiatives

Scheduling & Coordination

• Maintain and update the social media content calendar
• Coordinate with design, photography/videography, and external agencies to gather content on time
• Support content shoots and coverage at events, launches, and sales centre activations

Reporting & Admin

• Pull weekly and monthly performance data (reach, engagement, follower growth) from platform insights
• Assist in compiling social media performance reports
• Maintain organized archives of published content and creative assets

Requirements

• 1-3 years of experience in social media coordination, content creation, or community management (real estate developer experience is a must)
• Strong copywriting skills and an eye for on-brand visual content
• Working knowledge of platform-native tools (Instagram/Facebook TikTok, native scheduling tools)
• Basic photo/video editing skills (Canva, CapCut, Adobe Express or similar) a plus
• Excellent written and verbal English (Arabic a plus)
• High attention to detail and comfort handling confidential or partner-sensitive content
• Organized, responsive, and comfortable working to a content calendar and deadlines