Social Media & PR Executive

Kitopi; Dubai; Hybrid; AED 180,000 - 300,000; Full time

Benefits offered by this job

Inclusive private health insurance

Annual leave

Wellness spaces

No Dress Code

Job summary

Kitopi is seeking a talented Social Media & Content Marketing specialist to lead high‑quality content across Instagram, TikTok, LinkedIn and YouTube, adapting voice for UAE and Saudi markets. You will plan campaigns, brief creators, manage influencer programs, and work with Brand, Content and Design teams to drive engagement and brand growth.

3–6 years in social media or PR in F&B or consumer brands is preferred, with strong English copy and Arabic helpful.

Qualifications

• 3–6 years of experience in social media, PR, or related field.
• Experience in F&B, retail, hospitality, wellness, or consumer brands preferred.
• Proven ability to negotiate influencer contracts, scopes, fees, renewals.
• Strong understanding of social media platforms, formats, and audience behavior.
• Excellent written English and strong copywriting skills.
• Arabic proficiency is a strong advantage.

Responsibilities

• Lead the development and delivery of high-quality social media content across Instagram, TikTok, LinkedIn, and YouTube.
• Plan and execute integrated campaigns, including seasonal promotions and partnerships.
• Maintain a consistent brand voice and tone across markets.
• Manage day-to-day community engagement and act as a brand guardian.
• Lead influencer and ambassador programmes, budgets, and negotiations.
• Prepare regular performance reports and translate insights for leadership.

Skills

Social media expertise

Content marketing

Campaign planning

Brand voice management

Influencer collaboration

Project management

Data-driven

Tools

Canva

Claude

Social media analytics tools

Job description

Kitopi is a creator of magical food experiences—we discover, create, and curate homegrown brands from the region, for the region.

With a purpose to satisfy the world’s appetite to create joy, Kitopi owns and operates a diverse portfolio of over 200+ brands. These brands are either created, discovered, or curated with their customers in mind.

Launched in Dubai, UAE, in January 2018, Kitopi has grown to become one of the greatest success stories in the food tech space. By July 2021, Kitopi achieved Unicorn status, becoming the fastest company in the MENA region to reach this milestone.

Kitopi’s growth has been fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS), an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry and remain the leading food company in the region.

With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It also operates its Customer Experience Center in Amman, Jordan, and its Engineering Hub in Krakow, Poland.

What You'll Do

Social Media & Content Marketing

• Lead the development and delivery of high-quality social media content across Instagram, TikTok, LinkedIn, and YouTube.
• Plan and execute integrated campaigns, including seasonal promotions, dish launches, and brand collaborations, from concept and copywriting through to creative briefing and rollout.
• Maintain a consistent brand voice and tone across markets, working closely with Brand, Content, and Design stakeholders.
• Adapt content to suit local market nuances, including Saudi-specific geographic and dialect requirements, Dubai market conventions, and platform-specific tones.
• Manage day-to-day community engagement and act as a brand guardian across all social channels.
• Collaborate with the creative team on the production of engaging, platform-native social content.
• Manage a tiered influencer and ambassador programme across the UAE and KSA, including paid brand ambassadors, barter partnerships, and performance-based creator collaborations.
• Lead talent and agency relationship management, contract negotiations, and renewals, balancing scope, cost, and deliverables.
• Track affiliate and coupon-code performance through monthly reporting.
• Identify top-performing creators and campaigns to guide renewal and investment decisions.
• Support the expansion of the programme into new markets and develop new ambassador relationships.
• Manage and negotiate influencer and ambassador budgets, tracking spend against performance and ROI.
• Monitor social sentiment and brand mentions across markets, identifying and escalating emerging issues early.
• Draft press releases, statements, announcements, and other external-facing PR content.
• Support press and media opportunities, brand collaborations, and public-facing announcements related to social media and community channels.
• Help protect and strengthen brand reputation across all public touchpoints.

Content Support: SEO & AEO

• Contribute to SEO- and AEO-friendly blog and social content in coordination with the wider Content and Marketing teams.
• Monitor relevant trends and conversations within the nutrition, wellness, and F&B sectors.
• Translate trending topics into timely, credible, and on-brand content opportunities.

Reporting & Cross-Functional Coordination

• Prepare regular performance reports covering organic and paid social media, ambassador and affiliate performance, and sentiment trends.
• Translate performance data into clear recommendations for senior stakeholders.
• Coordinate with senior stakeholders on approvals, tone, brand alignment, and design execution.
• Manage multiple concurrent workstreams while maintaining speed, quality, and consistency.
• Support new brand launches with social media rollouts and community-facing messaging.

What We’re Looking For

• +3–6 years of experience in social media, PR, or a related field.
• Experience within F&B, retail, hospitality, wellness, or consumer brands is strongly preferred.
• Proven ability to negotiate influencer contracts, scopes, fees, and renewals.
• Strong understanding of social media platforms, content formats, and audience behaviours.
• Excellent written English and strong copywriting skills.
• Arabic proficiency, including familiarity with regional dialects such as Saudi Arabic, is a strong advantage.
• Comfortable managing multiple brands and markets, including the UAE, KSA, and potential expansion markets.
• Data-literate and comfortable turning performance reports into actionable recommendations.
• Highly organised, proactive, and able to manage a high volume of projects in a fast-paced environment.

Nice to Have

• Experience launching a new brand or sub-brand from the ground up.
• Strong familiarity with the Gulf region’s creator and influencer landscape.
• Experience using tools such as Canva, Claude, and social media scheduling or analytics platforms.
• Upbeat, outgoing, and genuinely enjoys engaging with communities, creators, and media contacts.
• Comfortable with on-camera moments and representing the brand publicly.
• Confident and quick-thinking, particularly when working under pressure.
• Curious, culturally aware, and consistently up to date with social media trends and emerging platforms.

• Extensive learning opportunities with hard and soft skill training to help you improve and challenge yourself.
• Be involved in customized workshops run by the Kitopi Academy.
• Have the chance to work in an international, diverse, and inclusive environment.
• Become part of one of the most caring communities out there.
• Free and unlimited access to a nutritionist.
• No Dress Code! (T&C applies).
• The famous team activities and social events bursting with fun
• Inclusive private health insurance.
• Up to 50% discount on Kitopi brands.
• Annual leave as per the company policy.

Additionally, we offer:

• Wellness spaces designed for mothers inclusive for all.
• Monthly well-being programs to nurture your mental and physical health.
• Informative and empowering webinars to support your growth.
• Social Thursdays and Fridays across markets to gather and connect with colleagues.

So, what does it really mean to work at Kitopi?

We are constantly striving to make Kitopi the best place to work, by empowering you to be the best version of yourself every day. Our company values act as our guiding principles to help ensure that everyone feels safe, included, and like they truly belong.

Kitopi is an equal-opportunity employer. While we currently operate in 6 countries, we are over 70 different nationalities of talented Kitopians. Whether you are a seasoned professional, a recent graduate, or someone looking to return to the workforce after a break, we encourage you to apply. We celebrate rich diverse backgrounds, lifestyles, and cultures and have a 0-tolerance policy towards racism, bigotry, and hate. Please apply if you see a position that makes your heart skip a beat and help us build a company that we are all proud to work for.

Customer-obsessed and tech-enabled, at Kitopi, we are a team of passionate humans who are on a mission together to satisfy the world’s appetite.