Dubai Social Growth Lead for IG & Telegram

Goldapple; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Goldapple is seeking a Social Media Marketing Specialist to drive growth on Instagram and Telegram in Dubai. You will own content strategy, execution, and performance, launching scalable formats and special projects that increase reach, engagement and conversions.

Responsibilities include developing growth strategies, testing formats, coordinating publishing schedules, and delivering KPI-driven results across channels. Fluent English; Arabic/Russian a plus; 2+ years in SMM preferred.

Qualifications

• 2+ years of experience in Social Media / SMM (beauty, retail, lifestyle, fashion, or FMCG)
• Proven experience managing Instagram with measurable growth results
• Solid understanding of content strategy and scalable content formats
• Ability to work with a structured content plan and publishing discipline
• Experience running social media special projects and partnerships
• Confidence in content creation and publishing: captions, storytelling, tone of voice
• Strong analytical skills to track performance and optimize formats

Responsibilities

• Develop and execute the social media growth strategy for Dubai across Instagram and Telegram
• Create, test, and scale content formats to increase follower growth, reach, and engagement
• Launch and manage social media special projects and brand partnerships
• Prepare, publish, and maintain consistent content output across all assigned channels
• Analyze content performance and optimize formats based on insights and data
• Ensure regular, timely posting and adherence to publishing schedules
• Deliver target growth and conversion KPIs for assigned social media channels

Skills

Social media growth

Content strategy

Content creation

Analytics

Publishing discipline

Storytelling

UGC management

Partnerships

Job description

Goldapple is seeking a Social Media Marketing Specialist to drive growth on Instagram and Telegram in Dubai. You will own content strategy, execution, and performance, launching scalable formats and special projects that increase reach, engagement and conversions.

Responsibilities include developing growth strategies, testing formats, coordinating publishing schedules, and delivering KPI-driven results across channels. Fluent English; Arabic/Russian a plus; 2+ years in SMM preferred.