Social Media Marketing Specialist

Property Shop Investment LLC (PSI); Abu Dhabi; On-site; AED 89,000 - 156,000; Full time

Job summary

Property Shop Investment LLC (PSI) in Abu Dhabi is seeking a Social Media Marketing Specialist to grow the company’s presence across platforms. The role involves planning content calendars, creating campaigns to promote properties and services, and collaborating with Marketing, Sales and Listing teams to ensure consistent messaging.

You will monitor performance with analytics, respond to audience inquiries, support lead generation, and stay current with real estate social media trends and best

Qualifications

• Experience developing social media strategies and executing campaigns.
• Strong content creation skills for multiple platforms.
• Excellent communication and collaboration with cross-functional teams.
• Experience using social media analytics tools to optimize performance.
• Knowledge of UAE real estate marketing is a plus.
• Familiarity with Canva or Adobe Creative Cloud is beneficial.
• Bachelor’s degree in Marketing, Communications, or related field, or practical equivalent.
• On-site work in Abu Dhabi and ability to manage multiple campaigns.

Responsibilities

• Plan social media calendars and develop campaigns to promote properties and services.
• Monitor performance metrics and optimize content based on analytics.
• Collaborate with Marketing, Sales, and Listing teams to ensure consistent messaging.
• Respond to audience inquiries and support lead generation initiatives.
• Stay updated on social media trends and best practices in real estate.

Skills

Social media marketing

Content creation

Communication

Analytics tools

Campaign planning

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Meta Business Suite

Instagram Insights

LinkedIn Analytics

Job description

Company Description

Property Shop Investment LLC (PSI), established in 2007, is a leading private real estate company headquartered in Abu Dhabi and recognized as a top-performing agency in the UAE market. PSI has built a strong brand through consistent performance and partnerships with esteemed developers in Abu Dhabi and Dubai. The company offers a comprehensive range of services, including property brokerage, development and consultancy, real estate marketing, investment advisory, property appraisal, and property and facility management. PSI operates through specialized teams such as Sales, Listing, Leasing, Marketing, Business Development, Learning & Development, Mortgage, and Contact Center. With offices across the UAE, Germany, and the Netherlands, PSI provides opportunities in a dynamic, growth-oriented, and internationally connected environment.

Role Description

The Social Media Marketing Specialist role is a full-time, on-site position based in Abu Dhabi. The specialist will manage and grow PSI’s presence across social media platforms, creating and scheduling engaging content that aligns with brand guidelines and marketing objectives. Daily tasks include planning social media calendars, developing campaigns to promote properties and services, monitoring performance metrics, and optimizing content based on analytics. The role involves close collaboration with the Marketing, Sales, and Listing teams to ensure consistent messaging and timely promotion of new projects and listings. The specialist will also respond to audience inquiries, support lead generation initiatives, and stay updated on social media trends and best practices in the real estate sector.

Qualifications

• Ability to develop and execute Social Media Marketing strategies, with experience in Digital Marketing and broader Marketing activities.
• Strong Social Media Content Creation skills, including writing, visual coordination, and adapting content for multiple platforms.
• Excellent Communication skills, with the ability to collaborate effectively with cross-functional teams and engage online audiences.
• Experience using social media analytics tools (e.g., Meta Business Suite, Instagram Insights, LinkedIn analytics) to track and optimize performance.
• Familiarity with real estate or property-related marketing in the UAE market is an advantage.
• Proficiency in basic design or content tools (e.g., Canva, Adobe Creative Cloud, or similar) is beneficial.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Abu Dhabi, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.