Social Media Marketing Manager – Maternity Cover

Queen Elizabeth’s School, Dubai Sports City; Dubai; On-site; AED 240,000 - 320,000; Full time

Job summary

Queen Elizabeth’s School, Dubai Sports City is seeking an experienced Social Media Marketing Manager to cover maternity leave on a fixed-term contract. The role is on-site in Dubai, supporting both the school and the wider Queen Elizabeth’s Global Schools network.

You will own the organic social media presence, create platform-specific content, manage calendars, and collaborate with Marketing, Admissions and senior leadership to align campaigns with school priorities.

Qualifications

• 4-5 years’ experience in social media and digital marketing.
• Strong experience managing organic social media across multiple platforms.
• Excellent copywriting and short-form video creation and editing skills.
• Strong working knowledge of SEO, GA4 and Google Search Console.

Responsibilities

• Develop and manage organic social media strategies across Instagram, TikTok, Facebook, YouTube, LinkedIn and X.
• Plan and manage content calendars aligned with the school’s academic, admissions and events calendar.
• Create engaging, platform-specific content, including Reels, Stories, carousels and short-form videos.
• Provide onsite social media coverage for school events, including photography and videography where required.
• Monitor community engagement across social platforms, including comments and direct messages.
• Lead SEO activities, including keyword research, on-page optimisation, content briefs and local SEO for Dubai.
• Monitor performance using GA4, Google Search Console and social media analytics, providing regular reports and recommendations.
• Monitor social media trends and competitor activity, identifying opportunities to improve engagement, reach and digital visibility.
• Ensure all marketing communications and content comply with KHDA requirements, safeguarding standards and school policies, including appropriate consent and approval processes.
• Work closely with Marketing, Admissions, Academics and senior leadership to translate school priorities into effective content and campaigns.

Skills

Social media management

Digital marketing

Copywriting

Video editing

SEO

Education

Bachelor's degree in Marketing

Tools

GA4

Google Search Console

Job description

Social Media Marketing Manager – Fixed-Term Maternity Cover

Location: Dubai, UAE

Contract: Fixed-term, up to 6 months

Start Date: November 2026

Working Pattern: 5 days per week, on-site, 8:00am-5:00pm or 9:00am-6:00pm

Queen Elizabeth’s School, Dubai Sports City is looking for an experienced Social Media Marketing Manager to join our Marketing team on a fixed-term contract of up to six months to provide maternity cover.

This is a hands‑on role responsible for taking ownership of our organic social media presence and digital visibility, supporting both Queen Elizabeth’s School, Dubai and the wider Queen Elizabeth’s Global Schools network.

Key Responsibilities

• Develop and manage organic social media strategies across Instagram, TikTok, Facebook, YouTube, LinkedIn and X.
• Plan and manage content calendars aligned with the school’s academic, admissions and events calendar.
• Create engaging, platform-specific content, including Reels, Stories, carousels and short-form videos.
• Provide onsite social media coverage for school events, including photography and videography where required.
• Manage community engagement across social platforms, including comments and direct messages.
• Lead SEO activities, including keyword research, on-page optimisation, content briefs and local SEO for Dubai.
• Monitor performance using GA4, Google Search Console and social media analytics, providing regular reports and recommendations.
• Monitor social media trends and competitor activity, identifying opportunities to improve engagement, reach and digital visibility.
• Ensure all marketing communications and content comply with KHDA requirements, safeguarding standards and school policies, including appropriate consent and approval processes.
• Work closely with Marketing, Admissions, Academics and senior leadership to translate school priorities into effective content and campaigns.

About You

The ideal candidate will have:

• 4-5 years’ experience in social media and digital marketing, ideally within the education sector.
• Strong experience managing organic social media across multiple platforms.
• Excellent copywriting and short-form video creation and editing skills.
• Strong working knowledge of SEO, GA4 and Google Search Console.
• Experience managing content independently from planning through to publishing and reporting.
• Excellent organisational and project management skills, with the ability to manage multiple priorities and deadlines.
• A strong understanding of safeguarding, consent and compliance requirements when creating content involving children and young people.
• A Bachelor’s degree in Marketing or a related field.
• Experience within the Dubai/UAE education sector is highly desirable.
• Currently based in Dubai and available to start in November 2026.
• Candidates able to work under their own visa sponsorship are preferred.

Ways of Working

• Take full ownership of the social media and digital marketing function throughout the maternity cover.
• Work independently and confidently within a fast-paced school environment, managing competing priorities and deadlines.
• Quickly understand and maintain existing strategies, processes and brand tone, while identifying practical opportunities for improvement.
• Work collaboratively with internal teams to source content, coordinate event coverage and obtain the necessary approvals and permissions.
• Maintain clear content calendars, approval workflows and performance reporting to ensure continuity throughout the cover period.
• Be comfortable working onsite at school events and capturing content when required.
• Maintain clear communication with key stakeholders and escalating sensitive or safeguarding-related matters appropriately.
• Provide a structured handover at the end of the contract, including current campaigns, content calendars, reporting, key contacts and outstanding actions.

Safeguarding and Equal Opportunities

Queen Elizabeth’s School, Dubai Sports City is an equal opportunities employer and is deeply committed to safeguarding our students, ensuring their safety and wellbeing. We expect all staff and members of our community to share this commitment and to promptly report any concerns about a student’s or community member’s safety or wellbeing.

Applicants must be willing to undergo rigorous child protection screening, including checks with past employers and providing police clearance certificates from all countries in which they have resided, in accordance with the School’s Safer Recruitment Policy.

Queen Elizabeth’s School, Dubai Sports City is committed to fostering a diverse, equitable, inclusive and welcoming environment where every individual, regardless of background, is respected, valued and supported to thrive.