Marketing Executive

Taaleem Holdings; Abu Dhabi; On-site; AED 90,000 - 130,000; Full time

Job summary

Harrow International School Abu Dhabi seeks a Marketing and Communications Executive to lead Harrow's brand presence and enrollment growth. You will drive strategic marketing initiatives, manage digital channels, and collaborate with the Taaleem network to promote the school’s distinctive offering to parents and the wider community.

With 2–3 years in marketing or communications, you will craft compelling content, oversee campaigns, and partner with Admissions for events and materials that

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 2–3 years marketing or communications experience required.
• Proven digital marketing, content creation and social media skills.
• Strong English written and verbal communication.

Responsibilities

• Collaborate with the Central Office Marketing to develop a school-wide strategy aligned with Harrow's objectives and enrollment goals.
• Lead the school's digital presence, including website management and content strategy, and ensure consistent brand voice.
• Develop and execute engaging social media campaigns; implement SEO and digital advertising strategies.
• Plan open days, tours, and information sessions with Admissions to boost recruitment and engagement.

Skills

Digital marketing

Content creation

Social media management

SEO & analytics

Marketing campaigns

Education

Bachelor's degree in Marketing

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Taaleem is committed to safeguarding and promoting the welfare of children. We hold ourselves to a high standard of effective practices in relation to child protection and we are committed to safeguarding and promoting the welfare of children. We expect all staff to share this commitment.

All successful applicants must be willing to undergo enhanced child protection screening appropriate to the post, including various background checks including, receipt of high-quality references, proof of relevant qualifications, identification and police checks, including overseas checks. No member of staff will be able to start until these checks are complete and this process takes, on average, a month.

Harrow International School is seeking an experienced and highly motivated Marketing Executive to join in September 2026.

As part of our founding team, you will play a pivotal role in building a vibrant and inclusive community where the learning of every individual is at the heart of daily life. Guided by the Harrow values, our staff will create an environment in which every pupil is nurtured, challenged, and empowered to achieve their very best.

As the Marketing and Communications Executive, you will be the driving force behind Harrow's brand presence and enrollment growth. This role offers a unique opportunity to showcase the distinctive Harrow educational experience to our community and prospective families.

Key Accountabilities:

• Overall responsibility for the delivery of marketing and communications activities, that reflects the values and standards of a Harrow education: academic excellence, character development, and global citizenship.
• Management of the school's social media channels and internal and external communication.
• The mission to promote, showcase and market the school to both external and internal stakeholders – primarily parents, prospective parents, press and social media outlets.
• The task to develop stronger loyalty and advocacy for the school and the wider Taaleem group through a range of marketing, communication and social media tactics to ensure the school meets its recruitment, reputation and retention targets.
• The responsibility to execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy, working closely alongside the Taaleem Central Office Marketing team.
• Execute Harrow International School's Marketing strategy and support the creation of a school‑specific Marketing strategy, working closely alongside the Taaleem Central Office Marketing team.

Key Responsibilities

Strategic Marketing Leadership

• Collaborate with the Central Office Marketing team to develop and implement a comprehensive school marketing strategy aligned with Harrow's educational philosophy and enrollment objectives
• Execute Harrow International School's Marketing strategy and support the creation of a school‑specific Marketing strategy that reflects the values and standards of a Harrow education
• Manage the school's marketing budget effectively, ensuring maximum impact for investment
• Identify and capitalize on market opportunities to enhance the school's competitive position
• Analyze market trends and competitor activities to inform strategic decision‑making

Digital Marketing and Brand Management

• Lead the school's digital presence, including website management and content strategy
• Manage all school social media channels to develop stronger loyalty and advocacy for the school
• Develop and execute engaging social media campaigns across multiple platforms
• Implement SEO and digital advertising strategies to increase visibility and engagement
• Ensure consistent brand representation across all touchpoints, upholding Harrow's prestigious image
• Track and analyze digital marketing metrics to optimize performance

Content Creation and Communication

• Create compelling content that authentically communicates Harrow's unique educational approach
• Manage all internal and external communications, ensuring timely and effective information flow to all stakeholders
• Oversee the production of high‑quality marketing materials including videos, brochures, newsletters, and digital assets
• Promote, showcase and market the school to parents, prospective parents, press and social media outlets
• Cultivate media relationships and secure positive press coverage
• Develop strategic partnerships and sponsorship opportunities to enhance brand visibility

Admissions and Event Support (Reorganized section)

• Collaborate with the Admissions team to create impactful recruitment materials and experiences
• Plan and execute engaging open days, tours, and information sessions that showcase the school's distinctive offerings
• Support parent engagement initiatives to foster community and retention
• Identify and participate in external events that offer recruitment or brand‑building opportunities
• Support efforts to ensure the school meets its recruitment, reputation and retention targets

Requirements

Required

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 2-3 years of experience in marketing or communications roles
• Demonstrated expertise in digital marketing, content creation, and social media management
• Strong portfolio showing successful marketing campaigns
• Excellent written and verbal communication skills in English
• Proficiency with marketing technology platforms and analytics tools

Preferred

• Experience in education marketing, particularly in premium international or boarding schools
• Understanding of the UAE/GCC education landscape
• Knowledge of Harrow's heritage and educational philosophy
• Familiarity with marketing automation tools and CRM systems

Key Competencies

• Creative Excellence: Ability to develop innovative, visually compelling campaigns
• Strategic Thinking: Capacity to align marketing initiatives with organizational goals
• Digital Fluency: Comprehensive understanding of digital marketing channels and analytics
• Relationship Building: Strong interpersonal skills with ability to engage diverse stakeholders
• Cultural Sensitivity: Demonstrated success working in multicultural environments
• Adaptability: Flexibility to manage multiple priorities in a dynamic setting
• Results Orientation: Proven track record of driving measurable outcomes

School Values and Behaviours

All staff are expected to conduct themselves in line with the school’s values which are: Courage, Honour, Humility and Fellowship. While the School’s values set out what matters most to us, the behaviours below are intended as a shared set of expectations to refer to, and standards to aspire to, in our dealings with others. They are the practical application of our values.

COURAGE

• We remain optimistic and purposeful in a disrupted world.
• We take responsibility for our decisions, even the hard ones.
• We always challenge poor behaviour in ourselves and others.
• We are open to new ideas, and seek fresh challenges.

HONOUR

• We keep our promises.
• We act with integrity – doing the right thing, even when it is difficult or when no one is watching.
• We respect and value our traditions whilst setting them in the context of today.

HUMILITY

• We work hard to serve others within the School and across our wider communities where possible putting their interests before our own.
• We give and seek honest and appropriate feedback, reflect on our failures and learn from them.
• We support each other through challenges and whatever the outcome, we celebrate those that took part.

FELLOWSHIP

• We respect each other and value our differences, knowing that we are more effective and more resilient working together.
• We are kind and inclusive; we value the contribution that each of us makes.
• We role model the behaviours that we would like to see in others; we ask only of others what we would be prepared to do ourselves.

Equality, diversity and inclusion are values that are important to us at Taaleem. We believe in diversity of thought and actively welcome everyone regardless of their background to bring their valuable and relevant skills to our community.

Note: It is an offence to apply for the role if you are barred from engaging in regulated activity relevant to children.

This advertisement is posted on behalf of Harrow International School Abu Dhabi which is part of the group owned by Taaleem Holdings PJSC and independently operated under a licence to use the Harrow School brand. For further details of the relationship, please see the relationship statement on the harrowdubai.ae website. Accordingly, applicants should be aware that the employer will be part of Taaleem Holdings PJSC’s group and under its control and not Harrow School.