Dubai On-site Social Media Manager - Maternity Cover

Queen Elizabeth’s School, Dubai Sports City; Dubai; On-site; AED 240,000 - 320,000; Full time

Job summary

Queen Elizabeth’s School, Dubai Sports City is seeking an experienced Social Media Marketing Manager to cover maternity leave on a fixed-term contract. The role is on-site in Dubai, supporting both the school and the wider Queen Elizabeth’s Global Schools network.

You will own the organic social media presence, create platform-specific content, manage calendars, and collaborate with Marketing, Admissions and senior leadership to align campaigns with school priorities.

Qualifications

• 4-5 years’ experience in social media and digital marketing.
• Strong experience managing organic social media across multiple platforms.
• Excellent copywriting and short-form video creation and editing skills.
• Strong working knowledge of SEO, GA4 and Google Search Console.

Responsibilities

• Develop and manage organic social media strategies across Instagram, TikTok, Facebook, YouTube, LinkedIn and X.
• Plan and manage content calendars aligned with the school’s academic, admissions and events calendar.
• Create engaging, platform-specific content, including Reels, Stories, carousels and short-form videos.
• Provide onsite social media coverage for school events, including photography and videography where required.
• Monitor community engagement across social platforms, including comments and direct messages.
• Lead SEO activities, including keyword research, on-page optimisation, content briefs and local SEO for Dubai.
• Monitor performance using GA4, Google Search Console and social media analytics, providing regular reports and recommendations.
• Monitor social media trends and competitor activity, identifying opportunities to improve engagement, reach and digital visibility.
• Ensure all marketing communications and content comply with KHDA requirements, safeguarding standards and school policies, including appropriate consent and approval processes.
• Work closely with Marketing, Admissions, Academics and senior leadership to translate school priorities into effective content and campaigns.

Skills

Social media management

Digital marketing

Copywriting

Video editing

SEO

Education

Bachelor's degree in Marketing

Tools

GA4

Google Search Console

Job description

Queen Elizabeth’s School, Dubai Sports City is seeking an experienced Social Media Marketing Manager to cover maternity leave on a fixed-term contract. The role is on-site in Dubai, supporting both the school and the wider Queen Elizabeth’s Global Schools network.

You will own the organic social media presence, create platform-specific content, manage calendars, and collaborate with Marketing, Admissions and senior leadership to align campaigns with school priorities.