Social Media Marketing Manager

Beanz; Abu Dhabi Emirate; On-site; AED 180,000 - 300,000; Full time

Job summary

Beanz is seeking an experienced Marketing & Social Media Manager in Abu Dhabi to own campaigns, partnerships, and social media across platforms. The role requires independence, multi-channel execution, and high creative standards, reporting to the Marketing Head of Department.

You will collaborate with internal teams—creative, product, operations, and commercial—and external partners such as agencies, creators, and influencers to grow brand awareness in the GCC region.

Qualifications

• 3+ years in marketing and/or social media across digital channels.
• Strong content creation including short-form video, copywriting, and social management.
• Comfortable appearing on camera, recording voiceovers, and creating content independently.
• Experience planning and executing multi-channel marketing campaigns in fast-paced environments.
• Excellent communication and stakeholder management skills.
• Experience with agencies, creators, influencers, or external partners is a plus.
• Experience in tech startups, apps, lifestyle, premium, or consumer brands is preferred.
• Strong command of English; Arabic is a plus.
• Experience marketing to GCC audiences is preferred.

Responsibilities

• Own Beanz’s marketing and social media activity to grow the brand and engage the community across the region.
• Manage social media presence across all major platforms and maintain the content calendar.
• Create short-form content including filming and voiceovers.
• Brief and coordinate designers, videographers, creators, and influencers.
• Write captions, scripts, and marketing copy aligned to the brand voice.
• Execute promotional campaigns, seasonal moments, and marketing initiatives.
• Support partnership opportunities and co-marketing activations.
• Manage in-app marketing requests including banners, promotions, and push notifications.
• Track performance across campaigns and social channels and share learnings with the team.
• Ensure brand consistency across all customer touchpoints.
• Stay on top of trends relevant to the Beanz audience.

Skills

Marketing strategy

Social media management

Content creation

Video production

Copywriting

Campaign planning

Analytics & reporting

Stakeholder management

On-camera presence

English proficiency

GCC market experience

Arabic language (optional)

Tools

Meta Business Suite

Google Analytics

Excel / Google Sheets

Hootsuite

Sprout Social

Meltwater

CapCut

Canva

Adobe Express

InShot

Runway

Sora

Google AI Studio

Job description

Beanz is a coffee app redefining how people discover, enjoy, and share coffee through a seamless digital platform. Users can pre-order drinks, earn rewards, and send coffee gifts, building a connected community of coffee lovers and local cafés. By combining intuitive technology with coffee culture, Beanz creates experiences that are convenient, social, and highly engaging. The company focuses on empowering cafés with digital tools while giving customers a more personalized, rewarding way to enjoy their daily coffee ritual.

About the Role

We’re looking for an experienced Marketing & Social Media Manager to join the Marketing team and own Beanz’s campaigns, partnerships, and social media presence across all platforms.

This is not an entry-level role. You are expected to execute independently, manage multiple workstreams, move fast, and maintain high creative and execution standards without hand-holding.

The role reports directly to the Marketing Head of Department and requires prior experience working cross-functionally with internal teams across creative, product, operations, and commercial, as well as externally with agencies, partners, creators, and influencers.

Key Responsibilities

Own and execute Beanz’s marketing and social media activity, helping grow the brand, engage the community, and drive awareness across the region.

• Own Beanz’s social media presence across all major platforms
• Manage the content calendar, content creation, publishing, and community management
• Create short-form content, including filming, voiceovers, and social-first creative
• Brief and coordinate designers, videographers, creators, and influencers
• Write captions, scripts, and marketing copy aligned to the brand voice
• Execute promotional campaigns, seasonal moments, and marketing initiatives
• Support partnership opportunities and co-marketing activations
• Manage in-app marketing requests including banners, promotions, and push notifications
• Track performance across campaigns and social channels and share regular learnings with the team
• Ensure brand consistency across all customer touchpoints
• Stay on top of trends, conversations, and opportunities relevant to the Beanz audience

Requirements

• Minimum 3+ years of professional experience across marketing and/or social media
• Strong content creation skills, including short-form video, copywriting, and social media management
• Comfortable appearing on camera, recording voiceovers, and creating content independently
• Experience planning and executing marketing campaigns across digital and social channelsExperience managing multiple projects simultaneously in a fast-moving environment
• Strong communication and stakeholder management skills
• Experience working with agencies, creators, influencers, or external partners is a plus
• Experience in tech startups, apps, lifestyle, premium, or consumer brands is preferred
• Strong command of English, with Arabic considered a plus
• Experience working within or marketing to GCC audiences is preferred

Tools & Skills

Marketing & Analytics

• Meta Business Suite.
• Google Analytics or similar reporting platforms.
• Strong Excel or Google Sheets skills.
• Campaign tracking, reporting, and performance monitoring.

Social Media & Content

• Hootsuite, Sprout Social, Meltwater, or similar platforms.
• Meta Ads Manager.
• TikTok Analytics and TikTok Ads Manager.
• CapCut, Canva, Adobe Express, InShot, or similar content creation tools.

We expect you to know how to properly use AI to work faster and produce better outputs across content creation, campaign planning, copywriting, research, and reporting workflows (e.g. ChatGPT, Claude, Perplexity).

Experience with tools such as Runway, Sora, or Google AI Studio is a plus.