Marketing and Content Specialist

Pupilar; Dubai; On-site; AED 22,320 - 27,900; Full time

Job summary

Pupilar is seeking a Marketing & Content Specialist to own the digital presence, drive campaigns, and craft content that resonates with Gen Z. You will shoot/edit content, manage social channels, and support campaigns across events and digital channels to advance Pupilar’s mission to tackle youth unemployment.

You’ll lead strategies for viral growth, monitor performance metrics, and collaborate across email, events, and outdoor advertising to boost reach and engagement.

Qualifications

• Proven experience managing social media accounts with growth results.

Responsibilities

• Plan, shoot and edit high-quality video content for Instagram, YouTube, TikTok and LinkedIn.

Skills

Digital Marketing

Social Media Management

Google Analytics

Pardot

HTML5

MailChimp

Marketing Automation

Salesforce Marketing Cloud

HubSpot

Responsys

Email Marketing

Content Creation

Tools

Adobe Premiere Pro

Final Cut Pro

CapCut

Job description

Marketing & Content Specialist

Job Details:

Duration: 6 months to 1 year (confirmed post-interview based on mutual fit)
Compensation: AED 2000 - 2500 per month
Work Type: On-site
Start Date: Immediate
Location: Dubai UAE

The Role:

We're looking for a Marketing & Content Specialist who can own our digital presence and lead creative marketing campaigns. This role is for someone with a fun outgoing personality, think content creator energy, who understands what makes people tick. You'll shoot, edit and execute content that connects with our youth audience while supporting our mission to solve youth unemployment through events and engagement.

What You'll Do:

• Plan, shoot and edit high-quality video content for Instagram, YouTube, TikTok and LinkedIn
• Manage day-to-day social media operations including content scheduling, community engagement and performance tracking
• Lead creative campaign strategies across social media and support campaigns across other channels (email marketing, physical event marketing, outdoor advertising)
• Write engaging psychologically-driven copy that resonates and drives action
• Create compelling short‑form and long‑form video content optimized for each platform
• Develop and execute content strategies focused on viral growth and meaningful engagement
• Stay ahead of trending formats, sounds and platform algorithm changes
• Capture behind‑the‑scenes content at events, workshops and university activations
• Support event marketing through creative ideas and on‑ground execution
• Analyze performance metrics and adjust strategies to maximize reach and engagement
• Build and nurture our online community through authentic, fun engagement

What We’re Looking For:

• Proven experience managing social media accounts with demonstrated growth results
• Strong video shooting and editing skills (Adobe Premiere Pro, Final Cut Pro, CapCut or similar)
• Deep understanding of social media algorithms, best practices, and growth strategies
• Portfolio showcasing content that has achieved high engagement or virality
• Creative understanding of marketing campaigns across different channels, not technical execution but the strategic and creative thinking behind email marketing, physical events, billboards and ads
• Excellent copywriting skills with an understanding of psychology and what makes people engage, share and convert
• Fun outgoing personality with content‑creator energy, someone naturally creative and comfortable on camera
• Understanding of what makes content shareable, saveable and comment-worthy
• Knowledge of trending formats, memes and platform‑specific behaviors
• Ability to work independently and move fast in a startup environment
• Passion for connecting with Gen Z and millennial audiences and solving youth unemployment
• Must hold own visa (employment, family or residence visa)

Key Skills
Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management

Employment Type: Full Time
Vacancy: 1