Digital Marketing & Graphic Design Specialist

BE SKILLFUL; Abu Dhabi; Hybrid; AED 120,000 - 180,000; Full time

Job summary

Be Skillful in Abu Dhabi is seeking a Digital Marketing Specialist to lead and execute campaigns for AVA NEXUS and Be Skillful. The role is hybrid, overseeing content creation, publishing, and advertising across platforms, and guiding a Marketing Specialist for day-to-day engagement.

Responsibilities include managing social channels, paid campaigns, content plans, promotional materials, and KPI reporting. English is required; Arabic is a plus.

Qualifications

• Experience planning and executing multichannel digital campaigns.
• Ability to design content across platforms and formats.
• Strong written and visual storytelling skills.
• Proficient in English; Arabic is a plus.

Responsibilities

• Manage and publish content across social media channels.
• Set up and optimize paid campaigns on Meta Ads and Google Ads.
• Develop content plans and publish schedules.
• Create marketing materials and promotional content.
• Lead generation and customer acquisition activities.
• Track KPIs and report campaign results.
• Coordinate with Marketing Specialist and ensure consistent execution.
• Monitor market trends and competitive landscape.
• Oversee joint launch and promotion of services.
• Direct inquiries to the relevant team.

Skills

Digital marketing

Campaign management

Graphic design

Video editing

Social media management

Copywriting

Branding

English proficiency

Tools

Adobe Photoshop

Illustrator

Canva

Premiere Pro

CapCut

Meta Ads Manager

Google Ads

Job description

Job description

The digital Marketing specialist leads and personally executes the planning, design, and day-to-day management of marketing activities for 2 projects AVA NEXUS and Be Skillful, working Hybrid . This includes hands‑on execution and delivery of content and campaigns (design, publishing, and advertising), as well as directing the work of the Marketing Specialist, who supports with day-to-day content management and customer responses, across technology, artificial intelligence, digital solutions, consulting, and business services.

Key Duties and Responsibilities

• Managing and maintaining the company's social media accounts, and personally creating, publishing, and posting their content.
• Personally setting up, running, and monitoring paid advertising campaigns via Meta Ads, Google Ads, and other relevant digital platforms.
• Preparing content plans and publishing schedules, and personally designing and producing the required content.
• Creating, producing, and publishing marketing and promotional content for services and campaigns.
• Executing the digital marketing of the company's various services and projects.
• Executing lead generation campaigns and carrying out customer acquisition activities.
• Tracking campaign performance, results, and key performance indicators, and reporting on them.
• Following up directly on inquiries and digital engagement, and directing potential customers to the relevant team.
• Monitoring market trends, competitors, and developments across digital platforms.
• Executing the digital launch and promotion of new services and projects.
• In addition to her own hands‑on execution, overseeing and directing the work of the Marketing Specialist to ensure consistent execution of content publishing and customer engagement.

Skills

• Strong knowledge of digital marketing strategies and campaign execution.
• Proficiency in graphic design using Adobe Photoshop, Illustrator, and Canva.
• Experience in video editing and creating Reels, promotional videos, and engaging social media content using Premiere Pro or CapCut.
• Strong creative skills in designing social media posts, advertisements, brochures, and marketing materials.
• Experience in managing Instagram, Facebook, LinkedIn, and TikTok.
• Hands‑on experience with Meta Ads Manager, Google Ads, and lead generation campaigns.
• Strong content creation, copywriting, and visual storytelling skills.
• Knowledge of branding, visual identity, and consistent brand communication.
• Familiarity with AI‑powered design and marketing tools.
• Ability to analyze campaign performance, track KPIs, and optimize results.
• Knowledge of SEO, market research, and competitor analysis.
• Ability to manage multiple projects independently and meet deadlines.
• Excellent communication, creativity, and problem‑solving skills.
• Good command of English; Arabic is an advantage.