Creative & Digital Marketing Executive

Aretha Natural Beauty L.L.C; Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

Aretha Natural Beauty L.L.C. in Dubai seeks a multidisciplinary designer and digital marketer to design and execute brand visuals across social, print and digital channels, strictly applying milk_shake, simply zen and DEPOT guidelines.

You will plan monthly social content, write premium English captions, prepare Arabic versions, edit short videos, manage Shopify product listings and banners, and drive AI-assisted production to deliver fast, on-brand assets.

Qualifications

• Degree or recognised diploma in Graphic Design, Marketing, Communications or a related field.
• At least 4 years of professional experience in design and digital marketing, with UAE market experience.
• A portfolio of live, published work (not only concept projects), with the results it achieved where available.
• Advanced skills in Adobe Illustrator, Photoshop and InDesign, plus Canva and CapCut or equivalent video editing.
• Demonstrated, practical use of AI tools in a professional workflow (Claude, ChatGPT, Midjourney, Gemini and AI video tools).
• Hands-on experience running paid campaigns on Meta and TikTok.
• Working knowledge of Shopify product and collection management and basic SEO.
• Excellent written English and a strong eye for premium brand presentation.

Responsibilities

• Design and brand execution across channels including social, print, packaging, and presentations.
• Design social media posts, carousels, stories and reels covers, ad creatives, emails and banners.
• Maintain master templates in Canva and Adobe for fast, consistent output by the team.
• Plan content for Instagram and other platforms: concept, captions, visuals and publishing schedule.
• Write captions in premium English; prepare Arabic versions via approved translation process and check bilingual layouts.
• Edit short-form video using CapCut, InShot, or Adobe for salon, product and education content.
• Plan content around UAE salon calendar (Ramadan, wedding season, product launches).
• Use AI tools daily to increase output and quality; build a shared prompt library and workflow guide.
• Build and launch Meta, TikTok, Snapchat campaigns; monitor spend and performance; report weekly.
• Create and update Shopify listings, collections, promotions, banners and SEO fields; coordinate with developers.
• Respond to comments and DMs in Aretha’s voice; set up messaging automation and lead follow-up sequences.
• Keep Aretha Cloud organized; convert brand-owner material into salon-ready materials.
• Meet the Consultant weekly; document repeatable processes as SOPs for the Aretha Manual.

Skills

Experience in design and digital营销

Portfolio of live published work

Premium brand presentation

Excellent written English

AI workflow adoption

Lead and plan social media content

Paid campaigns on Meta/TikTok

Shopify management & basic SEO

Education

Degree or recognised diploma in Graphic Design, Marketing, Communications or a related field

Tools

Adobe Illustrator

Adobe Photoshop

InDesign

Canva

CapCut

Shopify

Meta Ads

TikTok Ads

AI tools (Claude, ChatGPT, Midjourney, Gemini)

AI video tools

CapCut or equivalent video editing

Video editing

Job description

1. Design and brand execution

• Design social media posts, carousels, stories and reels covers, ad creatives, email and WhatsApp broadcast visuals, and web banners.

• Design print and presentation material: flyers, brochures, salon display and packaging-related artwork, brand and product presentations, and training decks for the sales team.

• Apply the brand guidelines of milk_shake, simply zen and DEPOT exactly as issued by the brand owners, and Aretha's own identity where it applies. Never improvise logos, colours or claims.

• Maintain master templates in Canva and Adobe so that routine content is produced fast and consistently by anyone on the team.

1. Social media content production

• Produce the monthly content plan for Instagram and the other active platforms: concept, caption, visual and publishing schedule, in line with the Consultant’s strategy.

• Write captions and copy in clear, premium English. Prepare Arabic versions through our approved translation process and check that layouts work in both languages.

• Edit short-form video (CapCut, InShot, Adobe) including salon, product and education content.

• Plan content around the UAE salon calendar: Ramadan, summer hair challenges, wedding season, and product launches.

1. AI-assisted production

• Use AI tools as a core part of daily workflow to increase output and quality: Claude and ChatGPT (research, copy drafts, briefs, content planning, automation scripts), Midjourney and Nano Banana (Gemini) for concept and image generation, and Higgsfield and Sora for AI video.

• Build and maintain a shared prompt library and AI workflow guide, so that results can be repeated by the team and not depend on one person.

• Follow the AI rules of use set out below.

1. Paid advertising (execution)

• Build and launch Meta (Instagram, Facebook), TikTok and Snapchat campaigns as briefed by the Consultant, including audience set-up for UAE targeting and boosting of organic posts.

• Monitor spend, results and creative fatigue. Report weekly with clear recommendations. Do not change budgets or objectives without approval.

1. Shopify website (D2C)

• Create and update product listings, collections, promotions, banners and landing pages. Keep titles, descriptions, images and SEO fields accurate and consistent.

• Coordinate with the website developer and other external parties on tasks, following the Consultant’s and the Managing Director’s instructions and chasing delivery on time.

1. Community, messaging and lead follow-up

• Respond to comments and DMs on time, in Aretha’s voice, and route trade enquiries to the sales team within the agreed response time.

• Set up and run messaging automation (DM replies, lead capture and follow-up sequences, WhatsApp broadcasts through ZOKO) and keep lead data clean for the sales team.

1. Sales and salon support

• Keep Aretha Cloud, the shared library of brand, marketing and education material, organised, current and easy to find.

• Turn brand-owner material and sales requests into ready-to-use salon materials (promotions, product sheets, education content).

1. Learning and knowledge transfer

• Meet the Consultant weekly. Apply his feedback in the next piece of work, not the next month.

• Document each repeatable process you learn or build as a one-page SOP, at least two per month, for inclusion in the Aretha Operational Manual.

AI Rules of Use

• Human review is mandatory. No AI output is published without a full check for accuracy, brand fit, language quality and taste.

• Product truth. Never generate or alter product images, ingredients, results or claims in a way that misrepresents a milk_shake, simply zen or DEPOT product. Use approved brand-owner assets for product visuals.

• Confidential data stays out. No price lists, customer or salon data, contracts or unpublished campaign plans are entered into public AI tools.

• Compliance. All content follows UAE advertising and media content standards, platform rules and brand-owner usage guidelines. If unsure, ask before posting.

Desired Candidate Profile

Required

• Degree or recognised diploma in Graphic Design, Marketing, Communications or a related field.

• At least 4 years of professional experience in design and digital marketing, with UAE market experience.

• A portfolio of live, published work (not only concept projects), with the results it achieved where available.

• Advanced skills in Adobe Illustrator, Photoshop and InDesign, plus Canva and CapCut or equivalent video editing.

• Demonstrated, practical use of AI tools in a professional workflow (Claude, ChatGPT, Midjourney, Gemini and AI video tools). You will be asked to show this in a practical task.

• Hands-on experience running paid campaigns on Meta and TikTok.

• Working knowledge of Shopify product and collection management and basic SEO.

• Excellent written English and a strong eye for premium brand presentation.