Social Media Marketing Lead - Coffee Brand Growth

Beanz; Abu Dhabi Emirate; On-site; AED 180,000 - 300,000; Full time

Job summary

Beanz is seeking an experienced Marketing & Social Media Manager in Abu Dhabi to own campaigns, partnerships, and social media across platforms. The role requires independence, multi-channel execution, and high creative standards, reporting to the Marketing Head of Department.

You will collaborate with internal teams—creative, product, operations, and commercial—and external partners such as agencies, creators, and influencers to grow brand awareness in the GCC region.

Qualifications

• 3+ years in marketing and/or social media across digital channels.
• Strong content creation including short-form video, copywriting, and social management.
• Comfortable appearing on camera, recording voiceovers, and creating content independently.
• Experience planning and executing multi-channel marketing campaigns in fast-paced environments.
• Excellent communication and stakeholder management skills.
• Experience with agencies, creators, influencers, or external partners is a plus.
• Experience in tech startups, apps, lifestyle, premium, or consumer brands is preferred.
• Strong command of English; Arabic is a plus.
• Experience marketing to GCC audiences is preferred.

Responsibilities

• Own Beanz’s marketing and social media activity to grow the brand and engage the community across the region.
• Manage social media presence across all major platforms and maintain the content calendar.
• Create short-form content including filming and voiceovers.
• Brief and coordinate designers, videographers, creators, and influencers.
• Write captions, scripts, and marketing copy aligned to the brand voice.
• Execute promotional campaigns, seasonal moments, and marketing initiatives.
• Support partnership opportunities and co-marketing activations.
• Manage in-app marketing requests including banners, promotions, and push notifications.
• Track performance across campaigns and social channels and share learnings with the team.
• Ensure brand consistency across all customer touchpoints.
• Stay on top of trends relevant to the Beanz audience.

Skills

Marketing strategy

Social media management

Content creation

Video production

Copywriting

Campaign planning

Analytics & reporting

Stakeholder management

On-camera presence

English proficiency

GCC market experience

Arabic language (optional)

Tools

Meta Business Suite

Google Analytics

Excel / Google Sheets

Hootsuite

Sprout Social

Meltwater

CapCut

Canva

Adobe Express

InShot

Runway

Sora

Google AI Studio

Job description

Beanz is seeking an experienced Marketing & Social Media Manager in Abu Dhabi to own campaigns, partnerships, and social media across platforms. The role requires independence, multi-channel execution, and high creative standards, reporting to the Marketing Head of Department.

You will collaborate with internal teams—creative, product, operations, and commercial—and external partners such as agencies, creators, and influencers to grow brand awareness in the GCC region.