Social Media Manager/ Content creator

SkyWing Real Estate; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

SkyWing Real Estate in Dubai is seeking a hands-on Social Media Manager/Content Creator to plan and execute campaigns for luxury properties, off-plan projects, and brand campaigns.

You will create posts, reels, stories and short videos, manage calendars, optimize reach, monitor analytics, and engage with the audience while collaborating with sales and marketing to drive leads. Fluency in English and Hindi is required.

Qualifications

• Proficiency in SMO and social media marketing across platforms.
• Strong content strategy and writing skills for campaigns.
• Excellent communication and cross-functional collaboration.
• Experience with basic photo/video editing and analytics.
• Experience in real estate or luxury brands is an advantage.
• Attention to detail, creativity, and ability to work on-site in Dubai.
• Bachelor's degree in Marketing, Communications, Media, or equivalent.
• Fluency in English and Hindi; additional languages are a plus.

Responsibilities

• Plan and execute social media strategies for luxury properties.
• Create and publish posts, reels, stories, and short-form videos.
• Manage social media calendars and optimize posts for reach.
• Monitor analytics and respond to comments to build community.
• Collaborate with sales and marketing to support lead generation.

Skills

Social media marketing

SMO

Content strategy

Copywriting

Communication

Analytics

Content scheduling

Photo/video editing

Cross-functional collaboration

Attention to detail

Creativity

Education

Bachelor's degree or equivalent

Tools

Photo/Video editing tools

Social media analytics tools

Content scheduling platforms

Job description

Company Description

SkyWing Real Estate is a premier brokerage in Dubai specializing in luxury property sales, leasing, and investment advisory for local and international clients. The company connects buyers, sellers, and investors with exclusive apartments, villas, penthouses, and off-plan projects in Dubai's most prestigious communities. With strong expertise in market trends, RERA compliance, and investment strategies, SkyWing Real Estate focuses on high-return opportunities and exceptional living experiences. The team provides a seamless, transparent, and results-driven service across prime locations such as Palm Jumeirah, Downtown Dubai, Dubai Creek Harbour, and Arjan. Based in Dubai and serving global investors, SkyWing Real Estate is recognized for professionalism, integrity, and deep market insight.

Role Description

This is a full-time, on-site Social Media Manager/Content Creator role based in Dubai, United Arab Emirates. The role involves planning and executing social media strategies across platforms to promote luxury properties, off-plan projects, and brand campaigns. The Social Media Manager/Content Creator will create and publish engaging content, including posts, reels, stories, and short-form videos, aligned with the brand's tone and visual identity. Daily tasks include managing social media calendars, optimizing posts for reach and engagement, monitoring analytics, and responding to comments and messages to build community. The role also collaborates with the sales and marketing teams to support lead generation, capture property highlights, and ensure consistent messaging across all digital channels.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO), with experience managing multiple platforms (e.g., Instagram, TikTok, Facebook, LinkedIn).
• Strong Content Strategy and Writing skills to plan campaigns, craft compelling captions, and produce high-quality digital content.
• Excellent Communication skills, including clear written and verbal communication and the ability to work effectively with cross-functional teams.
• Experience with basic photo/video editing tools, social media analytics, and content scheduling platforms.
• Previous experience in real estate, luxury brands, or lifestyle marketing is an advantage.
• Strong attention to detail, creativity, and the ability to work in a fast-paced, on-site environment in Dubai.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Fluency in English and Hindi is required; additional languages (such as Arabic, Russian, or Chinese) are a plus.