Social Media Manager (Arabic Speaker)

applydubaijob.com; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Home Bakery in Dubai is seeking a Social Media Manager (Arabic Speaker) to lead its digital presence. You will craft tailored bilingual content and manage communities across Instagram and TikTok, staying ahead of UAE market trends.

The role requires 2–3 years UAE digital marketing experience, a marketing-related bachelor’s degree, and strong copywriting skills in both Arabic and English.

Qualifications

• Minimum 2–3 years UAE digital marketing or social media experience.
• Bachelor’s degree in Marketing, Media, or Mass Communication preferred.
• Prior F&B or hospitality experience strongly preferred.

Responsibilities

• Formulate and execute social media strategies across key channels.
• Produce bilingual content and copy in Arabic and English.
• Oversee management of Instagram, TikTok, and emerging platforms.
• Plan, schedule, and analyze content calendar performance and engagement.
• Interact with online communities and leverage UAE trends.

Skills

Arabic fluent

English fluent

Content strategy

Bilingual copywriting

Community management

Trend analysis

Education

Bachelor’s degree in Marketing/Media/Mass Communication

Tools

Instagram

TikTok

Content scheduling platforms

Social media analytics tools

Job description

Job Title: Social Media Manager (Arabic Speaker)

Company

Home Bakery

Location

Dubai, United Arab Emirates

Employment Type

Full Time

Salary

Not Specified

Candidate Prerequisites

2–3 Years UAE Experience | Native or Fluent Arabic & English Speaker | F&B or Hospitality Background Preferred | Expertise in Instagram, TikTok & Content Strategy

Description

Home Bakery is seeking a creative and experienced Social Media Manager (Arabic Speaker) to lead its digital presence in Dubai. This role focuses on developing tailored social media strategies, producing engaging bilingual content, and managing online brand communities across platforms like Instagram and TikTok. The successful candidate will keep abreast of local UAE food and market trends, build out comprehensive content calendars, track channel performance, and cultivate brand engagement within the competitive food, beverage, and hospitality sector.

Key Responsibilities

• Formulate and execute social media strategies across key digital and social channels.
• Produce bilingual content and draft creative copywriting in both Arabic and English.
• Oversee active management of Instagram, TikTok, and emerging digital platforms.
• Plan, schedule, and analyze content calendar performance and user engagement metrics.
• Interact with online communities, manage audience responses, and leverage local UAE trends.

Requirements

• Education & Experience: Minimum 2 to 3 years of UAE-specific digital marketing or social media experience; a Bachelor’s degree in Marketing, Media, or Mass Communication is standard; prior F&B or hospitality experience is strongly preferred.
• Technical Skills: Advanced proficiency with Instagram, TikTok, content scheduling platforms, and social media analytics tools.
• Key Competencies: Fluent bilingual communication (Arabic and English), exceptional copywriting, community management, trend analysis, and creative campaign execution.