Social Media Manager

Dillon and Bird; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

Dillon and Bird in Dubai is seeking a skilled Social Media Manager to develop and execute the brand's social strategy across Instagram, TikTok, Facebook, Pinterest and more. You will plan content calendars, coordinate shoots with influencers, write premium captions, and drive community growth while collaborating with design, marketing and e-commerce teams.

The role requires 3–6 years in fashion or lifestyle social media, a strong portfolio, and fluency in English and Hindi, with onsite Dubai

Qualifications

• 3–6 years in social media management, preferably fashion or lifestyle brand.
• Strong portfolio of content creation, campaigns and community growth.
• Proficiency with Canva and Adobe Creative Suite.
• Excellent written and verbal English and Hindi.
• Based in or willing to relocate to Dubai.

Responsibilities

• Plan, create, and manage a content calendar aligned with launches and campaigns.
• Direct photo/video shoots in-house or with influencers to produce content.
• Write captions reflecting premium, elegant tone.
• Manage day-to-day community engagement: comments, DMs, mentions.
• Track, analyze, and report on social performance metrics, engagement, reach, growth, conversions.
• Stay current on fashion, ethnic wear and social media trends.
• Collaborate with influencers, stylists and content creators for brand partnerships.
• Work with design, marketing and e‑commerce to align social content with goals.
• Manage paid social campaigns with the marketing team or independently if applicable.
• Monitor competitor activity and industry trends to identify opportunities.

Skills

Content creation

Campaign planning

Community growth

Influencer collaborations

Tools

Canva

Adobe Creative Suite

Scheduling platforms

Job description

Develop and execute the brand s social media strategy across Instagram TikTok Facebook Pinterest and other relevant platforms

Responsibilities

• Plan create and manage a content calendar aligned with collection launches festive seasons and promotional campaigns
• Coordinate and direct photo video shoots in-house or with influencers models to produce high-quality content
• Write compelling captions and copy that reflect the brand s premium elegant tone
• Manage day-to-day community engagement responding to comments DMs and mentions
• Track analyze and report on social media performance metrics engagement reach follower growth conversions
• Stay current on fashion ethnic wear and social media trends to keep content fresh and competitive
• Collaborate with influencers stylists and content creators for brand partnerships and collaborations
• Work closely with the design marketing and e-commerce teams to align social content with broader business goals
• Manage paid social media campaigns in coordination with the marketing team or independently if applicable
• Monitor competitor activity and industry trends to identify new opportunities

Qualifications

• 3 – 6 years of proven experience in social media management, preferably in fashion, apparel, or a lifestyle brand
• Strong portfolio showcasing content creation, campaign planning, and community growth
• Proficiency in tools such as Canva, Adobe Creative Suite (Photoshop/Premiere/Lightroom), and scheduling platforms (Meta Business Suite, Later, Hootsuite, etc.)
• Excellent written and verbal communication skills in English and Hindi
• Strong visual sense and understanding of premium/ethnic fashion aesthetics
• Basic knowledge of paid social advertising (Meta Ads, TikTok Ads) is an advantage
• Ability to work independently, manage multiple projects, and meet deadlines
• Must be based in or willing to relocate to Dubai; onsite availability required