Social Media Manager

THA Venues, Parks & Resorts; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Job summary

THA Venues, Parks & Resorts is seeking a Senior Social Media Manager to lead digital storytelling and audience engagement for a large-scale festival in the Al Dhafra region, Abu Dhabi. The role begins immediately, with office work in Dubai until December, then on-site at the festival from 8 December 2026 through early January 2027.

You will own the social media strategy and content plan across Instagram, TikTok, and other key platforms; lead content creation and publishing; deliver live

Qualifications

• Minimum 6+ years in social media management for brands or live events.
• Experience with large-scale campaigns or brand activations in UAE.
• Ability to shoot and edit content on mobile.
• Strong written English and Arabic language skills.
• Based in UAE or willing to relocate.

Responsibilities

• Develop and manage a social media strategy and content plan across platforms.
• Lead the creation and publishing of reels, stories, and behind-the-scenes content.
• Capture and post live content in real time during activations and live events.
• Collaborate with designers, videographers, influencers and internal teams to produce content.
• Track performance and provide insights, reports and recommendations.
• Support content approvals, scheduling, and publishing workflows.

Skills

Social media management

Content creation

Live coverage

Influencer partnerships

Instagram & TikTok

English & Arabic

Job description

About the Role

Our client a leading live experiences agency in the region is looking for a Social Media Manager to lead digital storytelling and audience engagement for a large-scale cultural festival in the Al Dhafra region Abu Dhabi. The role starts immediately and runs until the first week of January 2027. You will work from the client s office in Dubai until early December then be on site at the festival from 8 December 2026. You will Own the social media strategy and content plan across Instagram TikTok and other key platforms. Lead content creation and publishing before during and after the festival. Deliver live real-time coverage from the event. Manage influencer collaborations to extend reach. This is a hands-on fast-paced role. You will work closely with designers videographers influencers and internal teams to produce high-quality content that is on brand and connects with audiences. This is a senior role but it is hands-on. You will plan the strategy and also be on the ground capturing editing and posting content in real time.

Key Responsibilities

Strategy and Planning

• Develop and manage a social media strategy and content plan across platforms


• Ensure all content follows brand guidelines tone of voice and campaign objectives


• Identify and act on trends and opportunities to keep content fresh and relevant

Content Creation and Live Coverage

• Lead the creation and publishing of reels stories and behind-the-scenes content


• Capture and post content in real time during activations and the live event


• Collaborate with designers videographers and internal teams to produce content

Community Influencers and Reporting

• Engage with the online community responding to comments and driving interaction


• Manage influencer collaborations and partnerships to amplify reach


• Track performance and provide insights reports and recommendations


• Support content approvals scheduling and publishing workflows

Ideal Background

Experience on large-scale campaigns events or brand activations is a strong advantage Strong understanding of regional digital trends and audience behaviour is a strong advantage Experience managing influencers and content creators Ability to shoot and edit content on mobile or in quick-turn formats Based in the UAE or open to relocation

Languages

English fluent spoken and written required Arabic fluent spoken and written required

Working Conditions

Full-time project contract immediate start until the first week of January 2027 Office-based client office in Dubai until early December On site in the Al Dhafra region Abu Dhabi 8 December 2026 to the first week of January 2027 Location based in the UAE or open to relocation Event schedule flexible to work evenings weekends and live event hours 6+ years of experience in social media management for brands, agencies or live experiences Proven experience across Instagram, TikTok and other key platforms Strong understanding of content creation, video formats and platform trends Experience managing real-time content and live campaign coverage Strong writing and captioning skills