PR & Influencer Manager

THA Venues, Parks & Resorts; Abu Dhabi; On-site; AED 320,000 - 520,000; Full time

Job summary

THA Venues, Parks & Resorts is seeking a senior PR lead to steer planning and delivery before and during large-scale events. You will build media coverage across regional and national outlets, manage on-ground activations, and coordinate influencers to amplify the festival narrative.

Based in the UAE, you will work from the client’s Dubai office and onsite at the festival, overseeing crisis communications and live issue management with calm, decisive leadership.

Qualifications

• Proven experience independently leading the full PR scope of events, festivals, or cultural and traditional events
• Strong media connections in the UAE with hands-on media outreach experience
• Ability to write and finalise press releases without support
• Experience planning and delivering PR stunts and on-ground activations
• Experience organising media days, media dinners and press engagements
• Experience developing crisis communication plans and handling live event issues
• Valid UAE visa required

Responsibilities

• PR Strategy and Leadership: Own the full PR scope of the project from planning and execution through on-ground coordination and post-event reporting
• Media Relations and Content: Build and maintain direct relationships with journalists, editors and media outlets; draft and finalise press releases
• Media Events and Activations: Plan and manage media days, media dinners and other press engagements; deliver PR stunts and activations
• Crisis Communications: Develop a crisis communication plan for the live event period; manage PR issues on site with operations teams

Job description

Lead PR planning and delivery before and during the festival Build and manage media coverage across regional and national outlets Run media engagements PR stunts and on-ground activations Manage influencer and content creator engagement to amplify the festival.

From the start date until early December you will work five days a week from the client’s office in Dubai building the PR plan media relationships and press materials. From 8 December until the first week of January you will be on site at the festival leading on-ground media coordination live issues and reporting.

This is a senior hands-on role.

Key Responsibilities

• PR Strategy and Leadership
  • Own the full PR scope of the project from planning and execution through on-ground coordination and post-event reporting
  • Develop the PR plan key messages and media timeline in line with the festival s objectives
  • Report on coverage reach and results to the client team
• Media Relations and Content
  • Build and maintain direct relationships with journalists editors and media outlets
  • Independently draft write review and finalise press releases and media materials
  • Secure and coordinate media coverage before and during the festival
• Media Events and Activations
  • Plan and manage media days media dinners and other press engagements
  • Plan and deliver PR stunts and on-ground activations that generate coverage
  • Coordinate influencer and content creator visits briefs and deliverables
• Crisis Communications
  • Develop a crisis communication plan for the live event period
  • Manage PR-related issues on site quickly and calmly working with the client and operations teams

Required Qualifications

• Proven experience independently leading the full PR scope of events, festivals, or cultural and traditional events
• Strong media connections in the UAE with hands-on media outreach experience
• Ability to write and finalise press releases without support
• Experience planning and delivering PR stunts and on-ground activations
• Experience organising media days media dinners and press engagements
• Experience developing crisis communication plans and handling live event issues
• Valid UAE visa required

Ideal Background

• PR leadership on large-scale festivals or cultural events in the UAE is a strong advantage
• Experience managing influencer and content creator campaigns is a strong advantage
• Agency or live events background

Languages

• English fluent required
• Arabic preferred

Additional Summary

Proven experience independently leading the full PR scope of events, festivals, or cultural and traditional eventsStrong media connections in the UAE with hands-on media outreach experienceAbility to write and finalise press releases without supportExperience planning and delivering PR stunts and on-ground activationsExperience organising media days, media dinners and press engagementsExperience developing crisis communication plans and handling live event issuesValid UAE visa required