Social Media Manager

Mackenzie Jones; Abu Dhabi; On-site; AED 223,200 - 334,800; Full time

Job summary

Mackenzie Jones is seeking a Social Media Manager to develop and implement social media strategies that enhance our client's presence and performance in Abu Dhabi. The ideal candidate will have over 5 years of high-level experience in online marketing, a Bachelor’s degree, and strong analytical skills. Responsibilities include managing social media initiatives, optimizing performance metrics, and supporting marketing campaigns and corporate communications. This role requires proactivity and the ability to thrive in a fast-paced environment.

Qualifications

• 5+ years of high level online and social media marketing experience.
• Strong track record with key social platforms including Facebook, Twitter, Pinterest, Instagram, Google+, and YouTube.
• Experience managing, measuring, and driving analysis from social metrics.

Responsibilities

• Manage and drive strategic and day-to-day aspects of social media.
• Establish a sustainable strategy for social media and digital performance.
• Support marketing campaigns and product/service launches.

Skills

Online and social media marketing experience

Strong track record with key social platforms

Web analytics experience

Strong English writing and speaking skills

Data and performance-based background

Education

Bachelor’s Degree

MBA

Tools

Google Analytics

Social listening tools (e.g., Radian6, Sysomos)

Job description

Responsibilities

My Client is a market leading travel company based in Abu Dhabi. The role reports to the Head of Social Media and will help manage and drive both strategic and day‑to‑day aspects of the client’s social media business. It involves establishing a long‑term, sustainable strategy for social media and digital performance based on measurement and optimization, and managing planning, recommendations and integration of social media content to support marketing campaigns, corporate communications and product and service launches.

Qualifications

• 5+ Years of high level online and social media marketing experience
• Bachelor’s Degree required, MBA a plus
• Strong track record with key social platforms including Facebook, Twitter, Pinterest, Instagram, Google+ and YouTube
• Experience managing, measuring and driving analysis from social metrics and utilizing social listening tools (e.g., Radian6, Sysomos)
• Web analytics experience (Google Analytics, Omniture) required; Google Analytics 101, 201 and 301 certification a plus
• Strong English writing and speaking skills
• Data and performance‑based background with ability to drive A/B/n testing
• Track record of delivering successful programs in a goal‑focused environment
• Pro‑active individual who thrives in a high‑pressure environment, is lean‑in and shows enthusiasm to innovate social media within the airline industry and beyond