Social Media Manager

RTC-1 Employment Services; Dubai; On-site; AED 100,000 - 167,000; Full time

Job summary

RTC-1 Employment Services in Dubai is seeking a hands-on Social Media Manager to plan, create, and optimize high-performing campaigns across travel brands. You will leverage AI-driven insights and automation to drive engagement and bookings, while coordinating with CRM systems.

You will bring 3+ years in Travel, Tourism, or Hospitality marketing, strong storytelling, and proficiency with platforms like HubSpot, Active Campaign, Salesforce Marketing Cloud, or Mailchimp to set up nurture flows and

Qualifications

• Minimum 3 years of experience in Travel, Tourism, or Hospitality marketing.
• Proven success managing social or digital campaigns for travel brands, destinations, airlines, hotels, or OTAs.
• Strong understanding of traveler behaviour and seasonal trends.

Responsibilities

• Plan, create, and automate high-performing social media content (posts, reels, campaigns) aligned with travel trends, destinations, and seasonal offers.
• Utilize AI tools to analyze engagement, optimize post timing, and personalize content for different traveler personas.
• Build and maintain automated marketing workflows to nurture potential travelers from awareness to booking and integrating CRM and social platforms.
• Use analytics dashboards to measure ROI, engagement, and campaign success; present monthly reports with actionable insights.

Skills

Social media marketing

Campaign management

AI-driven marketing

CRM integrations

Tools

HubSpot

Active Campaign

Salesforce Marketing Cloud

Mailchimp

Job description

Position Title: Social Media Manager Employment Type: Full Time Salary (AED): up to 15K AED inclusive depending on experience and qualifications Job Location: Dubai, UAE

About the Client: A Dubai-based travel company with more than 20 years of experience delivering exceptional holiday experiences worldwide.

Job Description

• Plan, create, and automate high-performing social media content (posts, reels, campaigns) aligned with travel trends, destinations, and seasonal offers.
• Utilize AI tools to analyze engagement, optimize post timing, and personalize content for different traveler personas.
• Build and maintain automated marketing workflows to nurture potential travelers from awareness to booking and integrating CRM and social platforms.
• Use analytics dashboards (native or AI-powered) to measure ROI, engagement, and campaign success; present monthly reports with actionable insights.
• At least 3 years of experience in Travel, Tourism, or Hospitality Marketing with proven success managing social or digital campaigns for travel brands, destinations, airlines, hotels, or OTAs.
• Strong understanding of traveller behaviour and seasonal trends with hands‑on expertise with proficiency in AI-Powered marketing automation tools.
• Experience with HubSpot, Active Campaign, Salesforce Marketing Cloud, or Mailchimp automation workflows are preferred; Ability to set up lead-nurture flows, automated content scheduling, and CRM integrations.
• Ability to use AI for content ideation, caption generation, sentiment analysis, and performance optimization with strong storytelling, copywriting, and visual coordination skills.