Social Media Lead: Real Estate, Tech & Longevity

The Greater Change; Dubai; On-site; AED 223,000 - 391,000; Full time

Benefits offered by this job

Visa & Medical Insurance

Paid Leave

Annual Flight Ticket

Learning & Career Growth

Job summary

The Greater Change in Dubai is seeking a Social Media Manager to lead the company’s social presence across corporate brands, projects, and products. Reporting to the Digital Marketing Manager, you will translate brand strategy into engaging, platform‑specific activity that grows audiences and supports commercial objectives.

You will own social planning, publishing, community management, and performance reporting, while coordinating with Marketing, Events, PR, and Sales to align channels with

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 4–6 years of hands‑on social media experience.
• Experience within real estate, technology, hospitality, or luxury sectors.
• Excellent English copywriting and editing skills.

Responsibilities

• Develop social media plans for corporate brands, projects and products.
• Own consolidated social media calendar across campaigns and launches.
• Write captions, hooks, and publishing copy in the approved brand voice.
• Coordinate with Content, Design, and videography teams on assets.
• Monitor engagement, respond to comments, and escalate issues as needed.
• Analyse performance and report insights to improve campaigns.
• Lead real‑time coverage for launches and events.

Skills

Brand storytelling

Social media strategy

English copywriting

Cross-functional collaboration

Analytics & reporting

Education

Bachelor’s degree in Marketing, Communications, Media, or related field

Tools

Social media management tools

Analytics tools

Listening tools

Job description

The Greater Change in Dubai is seeking a Social Media Manager to lead the company’s social presence across corporate brands, projects, and products. Reporting to the Digital Marketing Manager, you will translate brand strategy into engaging, platform‑specific activity that grows audiences and supports commercial objectives.

You will own social planning, publishing, community management, and performance reporting, while coordinating with Marketing, Events, PR, and Sales to align channels with