Head of Digital Marketing for Real Estate & Tech (Dubai)

The Greater Change; Dubai; On-site; AED 134,000 - 268,000; Full time

Job summary

The Greater Change is seeking a Digital Marketing Manager in Dubai to drive digital strategy, demand generation, and brand visibility across paid media, SEO, and websites. You will collaborate with Sales, Brand Marketing, and Technology teams to align launches and customer touchpoints for multiple developments.

You will lead a team including SEO, Social, and CRM specialists, partnering with external agencies to deliver measurable outcomes and optimized customer journeys.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
• Demonstrated success owning digital strategy with measurable outcomes.
• Experience in real estate, hospitality, luxury, or high‑value purchases is a plus.

Responsibilities

• Own digital strategy and operating plan for the company and its brands.
• Develop demand forecasts and campaign scenarios aligned with sales targets.
• Direct acquisition, remarketing, and audience development strategies across channels.
• Lead CRM, automation, and lifecycle programs with clear KPIs and ownership.
• Manage budgets, dashboards, and reporting to senior leadership.

Skills

Digital marketing

SEO

Paid media

CRM

Analytics

Leadership

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Tag Manager

Job description

The Greater Change is seeking a Digital Marketing Manager in Dubai to drive digital strategy, demand generation, and brand visibility across paid media, SEO, and websites. You will collaborate with Sales, Brand Marketing, and Technology teams to align launches and customer touchpoints for multiple developments.

You will lead a team including SEO, Social, and CRM specialists, partnering with external agencies to deliver measurable outcomes and optimized customer journeys.