Social Media Manager

Binance; Abu Dhabi; Remote; AED 300,000 - 520,000; Full time

Benefits offered by this job

Remote-first

Global team

Career growth

Competitive salary

Diversity & inclusion

Job summary

Binance is seeking a senior digital marketing professional to lead global social channels and growth initiatives from a remote-first base. The role emphasizes content strategy, AI-assisted workflows, and cross-functional collaboration across X, TikTok, Instagram, and LinkedIn to expand reach and engagement in the cryptocurrency space.

You will drive campaigns, partner with agencies, and optimize performance through analytics while staying current with market trends and Binance products.

Qualifications

• 6+ years of digital marketing experience in social media or brand roles.
• Hands-on experience using AI tools to produce content with measurable impact.
• Proven ability to grow social media accounts and execute campaigns.
• Strong understanding of crypto markets and Binance product suite.
• Familiarity with X, Instagram, and TikTok as primary channels.
• Experience collaborating with external agencies and creators.
• Comfortable using analytics and reporting tools with attention to detail.

Responsibilities

• Manage global social channels: plan, create, schedule, and publish content.
• Drive growth of video channels via daily page management and engagement.
• Build AI-assisted content workflows to improve quality and speed.
• Ensure content aligns with brand objectives across platforms.
• Coordinate with agencies and partners to meet timelines and quality.
• Support integrated campaigns, product launches, and activations.
• Provide recommendations to optimize marketing initiatives and events.
• Collaborate with cross-functional teams to align schedules.
• Monitor sentiment and escalate issues as needed.
• Analyze performance weekly and monthly to identify improvements.
• Contribute to team processes and playbooks.

Skills

Social media marketing

Content marketing

Brand marketing

Campaign management

Analytics & reporting

English communication

Team collaboration

Crypto market awareness

Tools

AI content tools

Analytics tools

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Support with the management and operations across global social channels including to create, schedule, and publish content on X, TikTok, Instagram, Facebook, and LinkedIn, in line with the established content strategy.
• Lead and drive the growth of video channels (like Instagram and TikTok) through daily page management, optimization, engagement, trend spotting, moderation, and community initiatives.
• Build and scale AI-assisted content workflows (e.g. video, visuals, copy, localization) to improve creative quality, speed and engagement, and share learnings with the wider team.
• Strong knowledge of video-first social platforms, particularly TikTok and Instagram, including short-form video formats, audience behaviors, platform algorithms, and best practices for driving reach, engagement, and channel growth through engaging, culturally relevant content.
• Support the growth of leadership profiles through channel strategy, content development, daily page management, and ongoing optimization.
• Stay ahead of emerging social media trends, identifying opportunities to translate them into relevant, engaging ideas that deliver value for the brand.
• Develop creative, culturally relevant ideas that turn social trends into standout moments and meaningful brand impact.
• Lead coordination with agencies and external partners to ensure content deliverables meet agreed timelines, quality standards, and brand objectives.
• Support the execution of integrated marketing campaigns, product launches, and community activation initiatives.
• Provide social media recommendations and optimization ideas for marketing initiatives, including global events, KOL engagements, and new product launches.
• Coordinate with cross-functional stakeholders to align content schedules, maintain consistent messaging, and ensure timely delivery across channels.
• Monitor social sentiment and emerging issues, escalating potential risks and supporting crisis communication plans led by senior team members and Global Communications.
• Track, analyze, and report on social media and community performance weekly and monthly, using existing analytics tools and data to identify opportunities for improvement.
• Contribute to team processes, training, and playbooks, proactively identifying opportunities to improve workflows and social media practices.

Requirements

• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• 6+ years of digital marketing experience in social media, content or brand marketing related roles.
• Hands-on experience using AI tools to produce content across static visuals, GIFs, memes and short-form video, with examples of measurable impact.
• Demonstrated ability to grow social media accounts and execute campaigns.
• Good understanding of the crypto market, with an interest in staying current on trends and sentiment, and familiarity with Binance's product suite.
• Strong knowledge of content creation and social media channels, with X, Instagram, and TikTok as a top priority.
• Experience supporting marketing campaigns and working with external agencies, partners, or creators is a plus.
• Comfortable with analytics and reporting tools; strong attention to detail and ability to manage multiple tasks in a fast-paced environment.

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.