Social Media Specialist

Binance; United Arab Emirates; Remote; AED 120,000 - 240,000; Full time

Benefits offered by this job

Remote‑first

Job summary

Binance is seeking a Social Media Manager in the United Arab Emirates to oversee day-to-day social media operations, focusing on X and content strategy. You will create visuals with AI tools, tailor content for local audiences, and drive engagement while coordinating with agencies and partners.

You will monitor trends, analyze performance metrics, and contribute recommendations to improve reach and sentiment. Fluency in English is required with additional languages a plus.

Qualifications

• 3+ years of experience in social media, content marketing, digital marketing, brand marketing, or related field.
• Hands-on experience using AI-powered content creation tools to produce static visuals, GIFs, memes and short-form videos, with examples of results or impact.
• Demonstrated ability to grow social media accounts and execute successful campaigns.
• Strong knowledge of social media content creation and platform best practices, with X as a top priority.
• Good understanding of the crypto market, with interest staying current on industry trends and community sentiment.
• Comfortable using social media analytics and reporting tools, with attention to detail and ability to manage multiple tasks in a fast-paced environment.

Responsibilities

• Support the day-to-day management of Binance’s social media accounts, with a key focus on X, including content planning, creation, scheduling, publishing, and community engagement in line with the established content strategy.
• Strong knowledge of X and its content formats, audience behaviors, community dynamics, and platform best practices, with experience creating engaging, timely, and culturally relevant content.
• Use AI tools as a core part of your content workflow to create platform-ready visuals, GIFs, memes and short-form videos that meet brand standards and drive engagement.
• Research, develop, and execute engaging social content, adapting ideas and formats to platform-specific audiences and brand priorities.
• Monitor emerging social media trends, relevant conversations, industry developments, and cultural moments, identifying opportunities to create timely, engaging, and brand-relevant content.
• Support weekly and monthly social media performance reporting using existing analytics and reporting tools, tracking key metrics and identifying opportunities to improve engagement and channel performance.
• Analyze published content performance and contribute recommendations on formats, messaging, timing, and creative approaches.
• Monitor social conversations, audience engagement, and community sentiment, flagging emerging issues and potential reputational risks to senior team members.
• Assist in coordinating content assets, approvals, publishing timelines, and deliverables with external agencies and partners.
• Follow established social media processes, playbooks, and reporting frameworks, while identifying opportunities to improve workflows and content performance.
• Stay up to date on emerging AI tools and content creation techniques, experimenting with new workflows to improve creative quality, production efficiency, and social media engagement.

Skills

Social media management

Content creation

AI tools

Analytics

English fluency

Tools

Hootsuite

Sprout Social

AI content tools

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Support the day-to-day management of Binance’s social media accounts, with a key focus on X, including content planning, creation, scheduling, publishing, and community engagement in line with the established content strategy.
• Strong knowledge of X and its content formats, audience behaviors, community dynamics, and platform best practices, with experience creating engaging, timely, and culturally relevant content.
• Use AI tools as a core part of your content workflow to create platform-ready visuals, GIFs, memes and short-form videos that meet brand standards and drive engagement.
• Research, develop, and execute engaging social content, adapting ideas and formats to platform-specific audiences and brand priorities.
• Monitor emerging social media trends, relevant conversations, industry developments, and cultural moments, identifying opportunities to create timely, engaging, and brand-relevant content.
• Support weekly and monthly social media performance reporting using existing analytics and reporting tools, tracking key metrics and identifying opportunities to improve engagement and channel performance.
• Analyze published content performance and contribute recommendations on formats, messaging, timing, and creative approaches.
• Monitor social conversations, audience engagement, and community sentiment, flagging emerging issues and potential reputational risks to senior team members.
• Assist in coordinating content assets, approvals, publishing timelines, and deliverables with external agencies and partners.
• Follow established social media processes, playbooks, and reporting frameworks, while identifying opportunities to improve workflows and content performance.
• Stay up to date on emerging AI tools and content creation techniques, experimenting with new workflows to improve creative quality, production efficiency, and social media engagement.

Requirements

• Fluency in English is required to coordinate with overseas partners and stakeholders. Additional languages are an advantage.
• 3+ years of experience in social media, content marketing, digital marketing, brand marketing, or a related field.
• Hands-on experience using AI-powered content creation tools to produce static visuals, GIFs, memes and short-form videos, with examples of the results or impact achieved.
• Demonstrated ability to grow social media accounts and execute successful campaigns.
• Strong knowledge of social media content creation and platform best practices, with X as a top priority.
• Good understanding of the crypto market, with an interest in staying current on industry trends and community sentiment
• Comfortable using social media analytics and reporting tools, with strong attention to detail and the ability to manage multiple tasks in a fast‑paced environment.

Why Binance

• Shape the future of finance
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle challenging projects in a fast‑paced and innovative enviornment with autonomy
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote‑first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.