Social Media Executive

Solutions Leisure Group; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

Solutions Leisure Group in Dubai is seeking a Social Media Executive to develop visually compelling content and strengthen our online presence across Instagram, TikTok, Facebook, YouTube and more. You will plan, shoot, edit videos and graphics, manage content calendars, engage with audiences, and collaborate with Marketing and Creative teams to ensure brand consistency and timely campaigns.

The role also involves attending events and shoots to capture live content, coordinating with influencers

Qualifications

• Bachelor's degree in Marketing, Communications, Media or related field preferred.
• Proven experience in social media content creation, photography, videography or related field.
• Proficiency with photo/video editing software (Adobe Photoshop, Premiere Pro, Final Cut Pro, Canva, CapCut).
• Understanding of social media algorithms and trends.
• Strong written and verbal communication with ability to tell stories visually.

Responsibilities

• Develop and produce creative multimedia content including photos, videos, graphics and animations that align with the brand.
• Plan, shoot, and edit video content for Instagram, TikTok, Facebook, YouTube and more.
• Collaborate with Social Media team to brainstorm content that drives engagement and meets goals.
• Design assets like graphics, memes, stories, and promotional content to boost interaction.
• Assist with content calendars and ensure alignment with campaigns and brand objectives.
• Stay current with trends in social media, content creation and digital marketing.
• Create and maintain a content library for efficient production and publishing.
• Monitor audience feedback and engage with comments and messages in a timely manner.
• Coordinate with influencers and brand ambassadors when needed.
• Attend events/photoshoots to generate live on-site content.

Skills

Social media content creation

Photography

Videography

Video editing

Content planning

Graphic design

Brand storytelling

Communication skills

Education

Bachelor's degree in Marketing, Communications, Media

Tools

Adobe Photoshop

Premiere Pro

Final Cut Pro

Canva

CapCut

Job description

As a Social Media Executive at Solutions Leisure Group, you will be responsible for developing visually compelling, engaging, and innovative content that strengthens our online presence across various social platforms. You will play a key role in bringing the brands story to life through creative multimedia content that resonates with our target audience and drives engagement.

KEY RESPONSIBILITIES:

Content Creation:

• Develop and produce creative multimedia content including photos, videos, graphics, and animations that align with the brand's visual identity and tone of voice.
• Plan, shoot, and edit video content for use on various social media platforms like Instagram, TikTok, Facebook, YouTube, and more.
• Collaborate with the Social Media team to brainstorm and create content that drives user engagement and aligns with social media goals.
• Design creative assets like graphics, memes, stories, and promotional content that encourage user interaction and sharing.
• Assist in the development and execution of content calendars for social media platforms.
• Ensure all content is aligned with the groups branding, campaigns, and business objectives.
• Stay current with the latest trends in social media, content creation, and digital marketing to ensure content remains fresh and engaging.
• Create and maintain a content library to streamline future content production and publishing.

Engagement:

• Monitor and engage with audience feedback on posts, responding to comments, messages, and mentions in a timely and friendly manner.
• Work with the Social Media Manager to develop community-building strategies and build rapport with followers.

Collaboration & Brand Consistency:

• Collaborate with other departments (Marketing, PR, Creative, etc.) to ensure content is aligned with overall campaigns, promotions, and brand initiatives.
• Ensure all social media content is consistent with brand guidelines, messaging, and marketing objectives.

Analytics & Reporting:

• Track and analyze the performance of social media content using insights from platform analytics tools.
• Report on content performance and suggest improvements based on data-driven insights to increase engagement and reach.

On-Site Content Creation:

• Attend events, photoshoots, or activations to create on-the-ground, live content that engages followers in real time.
• Coordinate with influencers and brand ambassadors to produce content that aligns with brand objectives.

QUALIFICATIONS / EXPERIENCE:

• Bachelors degree in Marketing, Communications, Media, or a related field (preferred).
• Proven experience in social media content creation, photography, videography, or a related field.
• Proficiency in photo and video editing software (Adobe Photoshop, Premiere Pro, Final Cut Pro, Canva, CapCut, etc.).
• Understanding of social media platforms algorithms and trends.
• Strong written and verbal communication skills with the ability to tell compelling stories visually.