Social Media Executive (Junior Social Media Strategist)

Business Baker; Dubai; On-site; AED 78,000 - 123,000; Full time

Benefits offered by this job

Hands-on work with real client brands

Flexible working hours

Learning and platform certifications

Health benefits

Paid time off

Clear career growth path

Job summary

Business Baker, a digital marketing agency in Dubai, is seeking a Social Media Executive who will grow into a strategist. You will manage day-to-day social media for client brands across Instagram, Facebook, TikTok, LinkedIn and Snapchat, shaping content strategy while handling posting and community tasks.

You will collaborate with designers, videographers, and the paid media team to boost content and turn insights into actionable plans for each brand.

Qualifications

• 1 to 2 years of experience managing social media for brands, at an agency or in house.
• Strong knowledge of Instagram, TikTok, Facebook and LinkedIn
• Excellent written English and a natural feel for tone of voice
• A good eye for visuals and short form video
• Experience with Meta Business Suite and a scheduling tool
• Organized, creative and comfortable juggling several brands

Responsibilities

• Plan monthly content calendars with clear themes, formats and goals for each client
• Write captions and brief our designers and videographers on posts, Reels, Stories and short videos
• Schedule and publish content, and make sure every account stays active and on brand
• Manage comments and messages, and pass enquiries or complaints to the right person quickly
• Track trends, audio and platform updates, and turn them into ideas that fit each brand
• Research audiences and competitors to support content strategy
• Prepare monthly reports on reach, engagement, follower growth and enquiries, with clear recommendations
• Work with our paid media team when content needs to be boosted or turned into ads

Skills

Instagram knowledge

TikTok knowledge

Facebook knowledge

LinkedIn knowledge

English writing

Visuals & video basics

Tools

Meta Business Suite

Scheduling tool

Job description

Social Media Executive (Junior Social Media Strategist)

Business Baker is a digital marketing agency in Dubai helping UAE businesses grow through social media, paid advertising, SEO, content and websites. We are looking for a Social Media Executive who is ready to grow into a strategist: someone who knows what makes people stop scrolling, and who can turn that into a plan for each client.

Employment type Full time

Experience 1 to 2 years in social media

About the role

You will manage day to day social media for a group of client brands across Instagram, Facebook, TikTok, LinkedIn and Snapchat. Alongside publishing and community work, you will help shape each client's content strategy, so this role suits someone who wants to build strategy skills, not just schedule posts.

What you will do

• Plan monthly content calendars with clear themes, formats and goals for each client
• Write captions and brief our designers and videographers on posts, Reels, Stories and short videos
• Schedule and publish content, and make sure every account stays active and on brand
• Manage comments and messages, and pass enquiries or complaints to the right person quickly
• Track trends, audio and platform updates, and turn them into ideas that fit each brand
• Research audiences and competitors to support content strategy
• Prepare monthly reports on reach, engagement, follower growth and enquiries, with clear recommendations
• Work with our paid media team when content needs to be boosted or turned into ads

What you will bring

• 1 to 2 years of experience managing social media for brands, at an agency or in house
• Strong knowledge of Instagram, TikTok, Facebook and LinkedIn
• Excellent written English and a natural feel for tone of voice
• A good eye for visuals and short form video
• Experience with Meta Business Suite and a scheduling tool
• Organized, creative and comfortable juggling several brands

Nice to have

• Basic design or video editing skills in Canva, CapCut or Adobe tools
• Experience with influencer or creator collaborations
• Knowledge of the UAE market and culture

What we offer

• Hands on work across real client accounts from day one
• Flexible working hours and a supportive, collaborative team
• Learning and development, including platform certifications
• Health benefits and paid time off
• A clear path to grow your career with us