Social Media Executive

Active Fitness Store Llc.; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

Active Fitness Store Llc. is seeking a creative Social Media Executive to grow our organic presence across Instagram, Facebook, TikTok, LinkedIn, and X. You will plan content, coordinate with design and content teams, and drive engagement aligned with campaigns and product launches.

Ideal candidates understand trends, analytics, and have a hands-on approach to content calendars, captions, and brand voice. This is a dynamic role in the GCC retail fitness market.

Qualifications

• Experience managing organic social media content and calendars.
• Ability to coordinate with design and content teams.
• Strong understanding of social media trends and formats.

Responsibilities

• Plan, schedule, and publish organic content across Instagram, Facebook, TikTok, LinkedIn, and X.
• Develop and maintain a monthly social media content calendar.
• Coordinate with design and content teams to create engaging creatives and captions.
• Ensure timely execution of promotional, educational, engagement, and trend-based content.
• Monitor reach, engagement, saves, shares, impressions, and follower growth.
• Track competitor activities, industry trends, and emerging social media formats.
• Coordinate with internal teams to gather product information, campaign updates, offers, and brand announcements.
• Maintain consistent brand voice and visual identity.

Skills

Content planning

Audience engagement

Creative thinking

Tools

Instagram

Facebook

TikTok

LinkedIn

X

Job description

Active Fitness Store is a leading provider of premium gym, fitness, and sports equipment across GCC countries. We cater to both home-use and commercial needs, offering top-tier products from industry-leading brands. Our mission is to support customers in achieving their fitness goals by supplying quality equipment with exceptional service. We take pride in being a trusted partner for fitness enthusiasts and professionals alike, delivering value and reliability in every purchase.

Job Description

We are looking for a creative, organized, and detail-oriented Social Media Executive to manage and grow our brand’s organic social media presence across multiple platforms. The ideal candidate should have a strong understanding of social media trends, content planning, and audience engagement.

Responsibilities

• Plan, schedule, and publish organic content across Instagram, Facebook, TikTok, LinkedIn, and X.
• Develop and maintain a monthly social media content calendar aligned with campaigns, product launches, promotions, and brand activities.
• Coordinate with the design and content teams to create engaging social media creatives, captions, and content ideas.
• Ensure timely execution of promotional, educational, engagement, and trend-based content.
• Monitor and analyze social media performance, including reach, engagement, saves, shares, impressions, and follower growth.
• Track competitor activities, industry trends, and emerging social media formats to identify new content opportunities.
• Coordinate with internal teams to gather product information, campaign updates, offers, and brand announcements for social media content.
• Maintain consistent brand voice, visual identity, messaging—M

Requirements