Social Media Campaign Specialist - Emirati Applicants

Course; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Job summary

Course is seeking an analytical Social Media Growth & Analytics Specialist to expand audience reach and improve content performance across platforms. You will use platform data, audience insights, and testing to identify what works and translate insights into concrete actions for content and campaign teams.

The ideal candidate has strong numbers fluency, experience with analytics tools, and the ability to present findings to stakeholders. Arabic and English communication is preferred.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Analytics, Statistics, or Communications.
• Strong analytical skills with spreadsheets and performance data.
• Familiar with native analytics and digital reporting tools.
• Ability to interpret metrics and explain implications clearly.
• Fluent Arabic and English communication.
• Experience or projects showing social media growth improvements.
• Certifications or internships are a plus.

Responsibilities

• Develop platform-specific plans to increase reach, engagement, and audience growth.
• Analyze account, content, and campaign performance across major platforms.
• Track metrics like reach, impressions, engagement, follower growth, watch time, CTR.
• Establish baselines, set targets, and maintain dashboards.
• Identify high-performing topics, formats, posting times, and distribution opportunities.
• Work with editors and campaign specialists to improve content discoverability.
• Plan structured tests of formats, captions, thumbnails, schedules, and targeting.
• Support paid social campaigns, including audience selection and optimization.
• Assess audience quality and distinguish meaningful growth from low-value activity.
• Present clear findings and practical recommendations to stakeholders.

Skills

Analytical skills

Arabic & English

Interpret metrics

Education

Bachelor’s degree in Marketing, Digital Media, Analytics, Statistics, or Communications

Tools

Social media analytics tools

Job description

Job Purpose

We are looking for an analytical Social Media Growth & Analytics Specialist to expand relevant audience reach and improve content performance across social media platforms.

You will use platform data, audience insights, and structured testing to identify what works, recommend improvements, and support sustainable growth. The ideal candidate can translate data into clear actions for content and campaign teams.

Applications are welcome from experienced professionals and outstanding graduates with relevant analytics projects, internships, or evidence of growing social media accounts.

Key Responsibilities

• Develop platform-specific plans to increase relevant reach, engagement, and audience growth.
• Analyze account, content, and campaign performance across major social media platforms.
• Track metrics including reach, impressions, engagement rates, follower growth, watch time, video completion, and click-through rates.
• Establish reporting baselines, agree performance targets, and maintain dashboards.
• Identify high-performing topics, formats, publishing times, and distribution opportunities.
• Work with editors and campaign specialists to improve content discoverability and performance.
• Plan structured tests of formats, captions, thumbnails, posting schedules, and audience targeting.
• Support paid social campaigns, including audience selection, performance monitoring, and optimization where required.
• Assess audience quality and distinguish meaningful growth from inflated or low-value activity.
• Present clear findings and practical recommendations to stakeholders.

Candidate Requirements

• Bachelor’s degree in Marketing, Digital Media, Business Analytics, Statistics, Communications, or a related discipline.
• Strong analytical skills and confidence working with spreadsheets and performance data.
• Understanding of native social media analytics and digital reporting tools.
• Ability to interpret metrics accurately and explain their implications clearly.
• Understanding of organic growth, audience behavior, content distribution, and paid social fundamentals.
• Strong Arabic and English communication skills.
• Evidence of relevant analytical work or improvements in social media performance.
• Relevant professional experience is preferred; outstanding graduates with strong practical projects will also be considered.
• Relevant platform certifications, academic distinction, and meaningful internships are an advantage.