SFMC Lead Architect: Automation & Personalization

DBiz.ai

Abu Dhabi

On-site

AED 300,000 - 550,000

Full time

11 days ago

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Job summary

DBiz.ai is seeking a Salesforce Marketing Cloud Lead to own the technical strategy, architecture, and optimization of enterprise marketing automation in Abu Dhabi. The role focuses on platform scalability, governance, and data-driven personalization, not campaign execution.

You will lead architecture across SFMC modules, design scalable frameworks, and integrate SFMC with Salesforce CRM using APIs. Strong emphasis on data governance, privacy, and collaboration with cross-functional teams is

Qualifications

Bachelor’s degree required; advanced degree preferred.
8+ years of Salesforce experience
5+ years of hands-on SFMC technical experience.
Proven experience integrating SFMC with Salesforce CRM.
Knowledge of Einstein and AI features in SFMC.
Excellent documentation, troubleshooting, and leadership skills.

Responsibilities

Lead architecture and optimization of SFMC modules (Email Studio, Journey Builder, Mobile Studio, Automation Studio, Cloud Pages).
Design scalable frameworks and automations for efficiency, compliance, and reuse.
Integrate SFMC with Salesforce CRM and enterprise systems via APIs and connectors.
Use AMPscript, SSJS, and SQL for personalization and audience segmentation.
Develop intelligent journeys and automations with monitoring and alerts.
Enforce data governance, privacy (GDPR, CAN-SPAM), and audience consent management.
Collaborate with CRM, IT, and Marketing teams to align data and technical strategies.