SFMC Architecture Lead | Data-Driven Marketing Automation

The HR Ally; Abu Dhabi; Hybrid; AED 600,000 - 900,000; Full time

Job summary

The HR Ally in Abu Dhabi is seeking a Salesforce Marketing Cloud Lead to own the technical strategy, architecture, and optimization of enterprise marketing automation. This role focuses on platform scalability, governance, and data-driven personalization— not campaign execution.

You will lead SFMC architecture across Email Studio, Journey Builder, Mobile Studio, and Automation Studio, integrating with Salesforce CRM and enterprise systems.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 8+ years of Salesforce experience.
• 5+ years of hands-on SFMC technical experience.
• Strong in AMPscript, SSJS, SQL, HTML/CSS.
• Proven experience integrating SFMC with Salesforce CRM.
• Knowledge of Einstein and AI features in SFMC.
• Certifications preferred: SFMC Developer, Consultant, Administrator.
• Excellent documentation, troubleshooting, and leadership skills.

Responsibilities

• Lead architecture and optimization of SFMC modules (Email Studio, Journey Builder, Mobile Studio, Automation Studio, Cloud Pages).
• Design scalable frameworks and automations for efficiency, compliance, and reuse.
• Integrate SFMC with Salesforce CRM and enterprise systems via APIs and connectors. Use AMPscript, SSJS, and SQL for personalization and audience segmentation.
• Develop intelligent journeys and automations with monitoring and alerts.
• Enforce data governance, privacy (GDPR, CAN-SPAM), and audience consent management.
• Collaborate with CRM, IT, and Marketing teams to align data and technical strategies.

Skills

Leadership

Troubleshooting

Documentation

Collaboration

Data governance

Education

Bachelor's degree

Advanced degree

Tools

AMPscript

SSJS

SQL

HTML/CSS

Salesforce CRM

Einstein AI

Job description

The HR Ally in Abu Dhabi is seeking a Salesforce Marketing Cloud Lead to own the technical strategy, architecture, and optimization of enterprise marketing automation. This role focuses on platform scalability, governance, and data-driven personalization— not campaign execution.

You will lead SFMC architecture across Email Studio, Journey Builder, Mobile Studio, and Automation Studio, integrating with Salesforce CRM and enterprise systems.